Projects | Waste and resources

Consumer understanding of green terms

Started: October 2009 Due for completion: March 2010
Defra
An investigation into consumer responses to, and understanding of, the terms used to refer to 'green' issues, from recycling to air miles; and from carbon footprints to water neutrality. ...

Evaluation of WRAP's Waste Reduction Advisors programme

Started: June 2009 Ended: December 2009
WRAP
Brook Lyndhurst carried out an evaluation of WRAP's Waste Reduction Advisor programme, which supports local authorities and other stakeholders to engage the public in waste prevention behaviours...

Household waste prevention evidence review

Started: October 2008 Ended: October 2009
Defra
A synthesis review to draw together findings from past research in order to provide an accurate and up-to-date picture of existing policy-relevant evidence about waste prevention and associated pro-environmental behaviour in the UK....

Assessment of green claims in marketing

Started: March 2009 Ended: October 2009
Defra
A review of 'green' claims in marketing from 2006 to 2009, taking in both statistical data and the perspective of the advertising and marketing community.......

Mid-campaign survey on food waste metrics

Started: October 2007 Ended: April 2008
WRAP
This project aimed to develop a metric to monitor the impact of WRAP's food waste minimisation campaign. In order to do this, Brook Lyndhurst analysed and compared survey results from five waves of research with thousands of adults across the UK....

Local authority use of the Recycle Now brand

Started: November 2007 Ended: March 2008
WRAP
Research into the extent to which local authorities are using the "recycle now" branding, including identification of barriers and opportunities for improved communication to local authorities....
Food caddy

Enhancing participation in kitchen waste collections

Started: October 2006 Ended: March 2008
Defra
An investigation into the ways in which individual and household attitudes and behaviours – together with service design – deter or encourage participation in food waste collections...

Consumer behaviour in relation to food packaging

Started: October 2007 Ended: December 2007
WRAP
Brook Lyndhurst was commissioned by WRAP to examine two aspects of consumer behaviour in relation to food waste: understanding (and use) of on-pack guidance dates; and demand for alternative portion sizes...

Consumer responses to the development of the 'Recycle Now' brand and messaging hierarchy

Started: February 2007 Ended: May 2007
Corporate Culture
This project saw Brook Lyndhurst working as subcontractors to design consultancy Corporate Culture, which had been appointed by the Waste and Resources Action Programme (WRAP) to explore consumer responses to the Recycle Now brand. ...

Lifestyle scenarios: the future of waste composition

Started: October 2005 Ended: May 2007
Defra
In this major scenario-planning exercise for Defra’s Waste R&D team, Brook Lyndhurst developed a set of three scenarios to 2020 in order to better understand future waste arisings and composition....

Household food waste: attitudes and behaviours

Started: November 2006 Ended: April 2007
WRAP
This project was designed to gain a better understanding of public attitudes to food waste and the values that underpin them. The findings from the research, taken in conjunction with a number of parallel projects, fed into the development of WRAP's Love Food, Hate Waste campaign....

Market-based incentives for sustainable waste management in London

Started: September 2006 Ended: March 2007
London Waste Action
This study identified and explored economic instruments that could potentially accelerate the implementation of sustainable waste management in London...

Establishing the behaviour change evidence base to inform community-based waste prevention & recycling

Started: January 2006 Ended: January 2007
Defra
This project aimed to enhance Defra's understanding of how behaviour change tools can be used by community and other organisations to promote sustainable waste management...

Brook Lyndhurst Blog

  • Dear Sir/Madam

    I reacted badly this week when, in response to a tender document I’d prepared, I received an email saying “Thank you for your submission, but I regret to inform you that you have been unsuccessful in your application…”  It wasn’t the No that upset me - it’s an occupational hazard of competitive tendering, after all, and [...] 

  • Time to buy the Sustainable Development Commission?

    News that the government has decided to withdraw its funding for the Sustainable Development Commission is prompting comment in a number of locations.  I particularly enjoyed George Monbiot’s observation that the £1.9mn being saved is no more than ‘a rounding error’ on the Trident missile invoice. Having once been a Commissioner on the London Sustainable Development [...] 

  • Marketing to the marketers will be key for green claims guidance

    Our research for Defra on the prevalence and content of green claims was published recently. The study – along with our work on consumer understanding of green terms – is feeding into a revision of Defra’s green claims guidance for marketers, the consultation for which closed in June. While researching a possible follow up story, one [...]