Projects | Waste and resources

Reward and Recognition Fund Evaluation

Evaluation of the Reward and Recognition Fund (RRF)

Started: October 2011 Due for completion: November 2015
Brook Lyndhurst are providing monitoring and evaluation support to 16 local authorities and community organisations funded through the Household Reward and Recognition Fund for Recycling and Reuse (RRF), and to carry out a programme-level evaluation. We are assisting the pilots in designing methods to gather robust quantitative and qualitative data to demonstrate their impacts, both in terms of waste behaviours changes and waste tonnage reductions....
Plastic bags

Carrier bags usage and attitudes: Consumer research in England

Started: February 2014 Ended: July 2014
WRAP commissioned consumer research on behalf of Defra in February 2014, in the context of the proposed introduction of a 5p charge for single use plastic carrier bags in England from October 2015, as well as work to develop standards for biodegradable bags. This research helps to inform the implementation of the charge (including how it is communicated to consumers) and will provide information on the factors currently influencing consumer bag use. Food shopping, as opposed to other types of shopping, was the main focus of this research....
EEE / Textiles

Priorities of large businesses and the public sector for second hand EEE and textiles

Started: January 2014 Ended: March 2014
Relative priorities and willingness by large businesses and the public sector to purchase in second hand electrical and electronic equipment (EEE) and textile markets...
reducing food waste

Reducing food waste by extending product life

Started: June 2013 Ended: February 2014
An update of the Retailer survey, examination of the way in which product life is set, and identifying opportunities for increasing the life of products...
food waste

Understanding consumer food waste out of home

Started: February 2012 Ended: June 2013
In 2012 WRAP commissioned Brook Lyndhurst to conduct research to help support the Hospitality and Food Service Agreement (H&FSA). The research aimed to: - Identify consumer barriers to and opportunities for preventing food waste when eating out; and - Develop research suggestions for how the Hospitality and Food Service sector could support consumers in reducing food waste out of home....

Re-use and repair behaviour in context

Started: April 2012 Ended: September 2012
Zero Waste Scotland
Zero Waste Scotland asked us to explore peoples’ engagement with the reuse and repair sector in the context of local service provision. The research built on our previous research undertaken at a national level, by understanding how the availability and accessibility of local services influences residents’ engagement with reuse and repair....
Packaging waste

Mythbusters - investigating public perceptions of the contribution of packaging to waste

Started: May 2012 Ended: September 2012
A partnership group involving Wrap, the Packaging Federation, Incpen, the Food and Drink Federation and the Kent Waste Partnership commissioned Icaro Consulting, in March 2012, to conduct a programme of research to investigate the myths that the general public may have about the contribution of packaging to waste....

Rapid evidence assessment of littering behaviour and anti-litter policies

Started: June 2012 Ended: September 2012
Zero Waste Scotland
ZWS commissioned Brook Lyndhurst to undertake a rapid evidence review on littering behaviours and existing anti-litter policies....
Waste prevention

Support for the design of a household waste prevention programme in Wales

Started: February 2012 Ended: July 2012
Welsh Government
This study was commissioned to support the Welsh Government’s Waste Strategy Branch in the development of a waste prevention programme for household waste in Wales. The study was concerned with the two highest levels of the Waste Hierarchy – waste prevention (including reuse before items become waste) and preparing for reuse (after items become waste)....

Helping consumers reduce food waste: a retail survey - 2011

Started: October 2010 Ended: May 2012
A 2011 survey of products sold by major UK retailers to inform understanding of a range of factors believed to influence household food waste, building on the survey carried out in 2009....
Retail environment

Supporting change in the retail environment: consumer food waste prevention reviews

Started: July 2011 Ended: March 2012
30 tailored consumer food waste prevention reviews for a range of Courtauld Commitment (CC2) signatories....
Love Food Hate Waste Local Partnership Adviser cascade

Evaluating the impact of WRAP’s cascade training programme in England 2011/12

Started: September 2011 Ended: March 2012
The LPA activities include LFHW cascade training and awareness-raising workshops, which aim to enable individuals to both reduce their own household food waste, and to cascade food waste prevention tips and advice to other members of the community/business. The evaluation aimed to establish the effectiveness of this approach in achieving behaviour change both directly and via the cascades....
ZWS Volunteer Network

Evaluation of the Volunteer Network

Started: September 2011 Ended: March 2012
Zero Waste Scotland
Zero Waste Scotland’s Volunteer Programme was established to create a network of volunteers across Scotland to empower local communities to adopt more sustainable ways of living, helping to make Scotland a genuinely zero waste society. Brook Lyndhurst were commissioned to evaluate the impacts of this network....

Soil testing and nutrient management evaluation

Started: September 2011 Ended: December 2011
Environment Agency
As part of its work to tackle diffuse water pollution from agriculture, the Environment Agency, in partnership with the UK Farming and Wildlife Advisory Group (FWAG) and EBLEX, ran a campaign offering free soil analysis to 4000 farmers. Brook Lyndhurst was commissioned by the Environment Agency to evaluate the effectiveness of the campaign as a means of affecting farmers’ nutrient management practices....

The costs of phasing out peat use in the hardy nursery stock sector

Started: February 2011 Ended: April 2011
This research was commissioned to strengthen Defra’s evidence base on the horticultural use of peat. It aims to fill an identified gap in that evidence in respect of what is known about the costs and benefits of reducing and phasing out peat use in the hardy nursery stock sector....

Mapping of existing evidence on business waste prevention

Started: September 2010 Ended: March 2011
A scoping study to help Defra policy makers focus on gaps in evidence on business waste prevention, by examining what already exists and identifying priority areas that need to be filled by subsequent studies...
Business resource efficiency

Business Resource Efficiency competency frameworks

Started: October 2010 Ended: March 2011
WRAP was tasked by Defra to deliver Business Resource Efficiency (BRE), by supporting resource efficiency amongst Small and Medium-sized Enterprises (SMEs). This piece of research by Brook Lyndhurst aimed to help WRAP better understand the sectors and/or types of SME that will be more willing to act than others; to better understand SMEs generally; and to understand how different types of intervention will be more appropriate to different types of business....
Old phones

Public understanding of product lifetimes and durability

Started: January 2010 Ended: January 2011
A study aimed at understanding the potential amongst consumers for reducing the environmental impact of products by extending their lifetimes....

Consumer insight: date labels and storage guidance

Started: February 2010 Ended: January 2011
A project for WRAP designed to enhance the evidence base around consumer understanding, interpretation and use of date labels and storage guidance. ...
Waste scenarios

Future waste scenarios

Started: August 2010 Ended: January 2011
Z_punkt GmbH
Brook Lyndhurst supprorted German futures company Z_punkt to develop scenarios of UK waste. Using a mix of qualitative and quantitative techniques, the scenarios sought to explore the possible scale of waste over the next ten to twenty years....

Household Food Waste - Cognitive testing of revised behavioural metric questions

Started: July 2010 Ended: September 2010
WRAP commissioned Brook Lyndhurst to assess the reliability and validity of new survey questions, via cognitive testing, to ensure that they provide a sound, robust and valid dataset for tracking behaviours related to food waste...

Consumer understanding of green terms

Started: October 2009 Ended: March 2010
An investigation into consumer responses to, and understanding of, the terms used to refer to 'green' issues, from recycling to air miles; and from carbon footprints to water neutrality. ...

Future trends in resource efficiency and waste generation in the food chain

Started: June 2009 Ended: January 2010
A scoping study, structured as a scenario planning exercise, to explore possible future trends over the next decade, their potential impacts on the behaviour of the food chain, and the resulting waste, water and greenhouse gas implications....

Evaluation of WRAP's Waste Reduction Advisors programme

Started: June 2009 Ended: December 2009
Brook Lyndhurst carried out an evaluation of WRAP's Waste Reduction Advisor programme, which supports local authorities and other stakeholders to engage the public in waste prevention behaviours...

Household waste prevention evidence review

Started: October 2008 Ended: October 2009
A synthesis review to draw together findings from past research in order to provide an accurate and up-to-date picture of existing policy-relevant evidence about waste prevention and associated pro-environmental behaviour in the UK....

Helping consumers reduce food waste: a retail survey - 2009

Started: February 2009 Ended: October 2009
A survey of products sold by major UK retailers to inform understanding of a range of factors believed to influence household food waste...

Assessment of green claims in marketing

Started: March 2009 Ended: October 2009
A review of 'green' claims in marketing from 2006 to 2009, taking in both statistical data and the perspective of the advertising and marketing community.......

Mid-campaign survey on food waste metrics

Started: October 2007 Ended: April 2008
This project aimed to develop a metric to monitor the impact of WRAP's food waste minimisation campaign. In order to do this, Brook Lyndhurst analysed and compared survey results from five waves of research with thousands of adults across the UK....

Local authority use of the Recycle Now brand

Started: November 2007 Ended: March 2008
Research into the extent to which local authorities are using the "recycle now" branding, including identification of barriers and opportunities for improved communication to local authorities....
Food caddy

Enhancing participation in kitchen waste collections

Started: October 2006 Ended: March 2008
An investigation into the ways in which individual and household attitudes and behaviours – together with service design – deter or encourage participation in food waste collections...

Consumer behaviour in relation to food packaging

Started: October 2007 Ended: December 2007
Brook Lyndhurst was commissioned by WRAP to examine two aspects of consumer behaviour in relation to food waste: understanding (and use) of on-pack guidance dates; and demand for alternative portion sizes...

Lifestyle scenarios: the future of waste composition

Started: October 2005 Ended: May 2007
In this major scenario-planning exercise for Defra’s Waste R&D team, Brook Lyndhurst developed a set of three scenarios to 2020 in order to better understand future waste arisings and composition....

Consumer responses to the development of the 'Recycle Now' brand and messaging hierarchy

Started: February 2007 Ended: May 2007
Corporate Culture
This project saw Brook Lyndhurst working as subcontractors to design consultancy Corporate Culture, which had been appointed by the Waste and Resources Action Programme (WRAP) to explore consumer responses to the Recycle Now brand. ...

Household food waste: attitudes and behaviours

Started: November 2006 Ended: April 2007
This project was designed to gain a better understanding of public attitudes to food waste and the values that underpin them. The findings from the research, taken in conjunction with a number of parallel projects, fed into the development of WRAP's Love Food, Hate Waste campaign....

Market-based incentives for sustainable waste management in London

Started: September 2006 Ended: March 2007
London Waste Action
This study identified and explored economic instruments that could potentially accelerate the implementation of sustainable waste management in London...

Establishing the behaviour change evidence base to inform community-based waste prevention & recycling

Started: January 2006 Ended: January 2007
This project aimed to enhance Defra's understanding of how behaviour change tools can be used by community and other organisations to promote sustainable waste management...

Household waste behaviours in London update

Started: November 2005 Ended: March 2006
Greater London Authority (GLA), London Waste Action and Government Office for London
The purpose of the survey was to measure how much has changed since 2001, against a background in which more than £100 million has been invested in infrastructure and services: by Government (DEFRA and WRAP) via the London Recycling Fund; by boroughs and other London waste authorities, on their own part; and by the first two years of the Recycle for London communications campaign....

Household waste behaviours in London – phase II

Started: October 2002 Ended: May 2003
Resource Recovery Forum (RRF)
Following the success of the phase I project Brook Lyndhurst was again commissioned by RRF to further investigate attitudes and behaviours to waste management as seen through the eyes of London household customers, rather than necessarily what may be desirable or practicable for service providers. ...

Household waste behaviours in London - Phase I

Started: May 2001 Ended: December 2001
Resource Recovery Forum (RRF)
An investigation into householders’ attitudes and behaviours in relation to waste and recycling...

Brook Lyndhurst Blog

  • Energy efficiency: behaviour, rationality, economics and politics

    I had the pleasure of joining some 300 researchers and academics from around the world a couple of weeks ago to discuss the latest thinking on persuading consumers to use less energy.  The BEHAVE2014 conference took place in Oxford at a time when it is increasingly appreciated, by businesses, governments and civic society, that any [...] 

  • Herd behaviour amongst sports fans

    We had a conversation in the office the other day about herd behaviour and the difference between football and cricket crowds. Why is it that spectators at a football match can occasionally get aggressive and abusive, but spectators at a cricket match tend to act more like naughty schoolboys: boisterous but essentially good-natured? It’s a [...]