Supporting change in the retail environment: consumer food waste prevention reviews

Start date:
July 2011
March 2012

Building on our retailer review studies for WRAP, we worked with ADAS to undertake 30 tailored consumer food waste prevention reviews for a range of Courtauld Commitment (CC2) signatories. The project was developed to support Courtauld signatories to deliver the Consumer Food Waste Prevention target. As such, we focused on either a brand or own-label category and identifying potential opportunities for changes to, for example, the packaging, labelling, merchandising and communication that might help consumers get more out of the food they buy and waste less.

Each review drew upon a wide range of WRAP evidence, including data from the retailer review studies, as well as store visits and online searching, to develop a written set of recommendations.

Brook Lyndhurst acted as a project advisor on this work, and conducted data analysis for each review.

Brook Lyndhurst Blog

  • Energy efficiency: behaviour, rationality, economics and politics

    I had the pleasure of joining some 300 researchers and academics from around the world a couple of weeks ago to discuss the latest thinking on persuading consumers to use less energy.  The BEHAVE2014 conference took place in Oxford at a time when it is increasingly appreciated, by businesses, governments and civic society, that any [...] 

  • Herd behaviour amongst sports fans

    We had a conversation in the office the other day about herd behaviour and the difference between football and cricket crowds. Why is it that spectators at a football match can occasionally get aggressive and abusive, but spectators at a cricket match tend to act more like naughty schoolboys: boisterous but essentially good-natured? It’s a [...]