Supporting change in the retail environment: consumer food waste prevention reviews
- Client:
- WRAP
- Start date:
- July 2011
- Due for completion:
- March 2012
Building on our retailer review studies for WRAP, we are now working with ADAS to undertake 30 tailored consumer food waste prevention reviews for a range of Courtauld Commitment (CC2) signatories. The project has been developed to support Courtauld signatories to deliver the Consumer Food Waste Prevention target. As such, we are focusing on either a brand or own-label category and identifying potential opportunities for changes to, for example, the packaging, labelling, merchandising and communication that might help consumers get more out of the food they buy and waste less.
Each review draws upon a wide range of WRAP evidence, including data from the retailer review studies, as well as store visits and online searching, to develop a written set of recommendations.
Brook Lyndhurst is both acting as a project advisor on this work, and conducting data analysis for each review.
Project Manager
Project Director
Other Project Staff
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Helping consumers reduce food waste: a retail survey - 2011
A 2011 survey of products sold by major UK retailers to inform understanding of a range of factors believed to influence household food waste, building on the survey carried out in 2009.
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Helping consumers reduce food waste: a retail survey - 2009
A survey of products sold by major UK retailers to inform understanding of a range of factors believed to influence household food waste
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Household food waste: attitudes and behaviours
This project was designed to gain a better understanding of public attitudes to food waste and the values that underpin them. The findings from the research, taken in conjunction with a number of parallel projects, fed into the development of WRAP's Love Food, Hate Waste campaign.
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Consumer behaviour in relation to food packaging
Brook Lyndhurst was commissioned by WRAP to examine two aspects of consumer behaviour in relation to food waste: understanding (and use) of on-pack guidance dates; and demand for alternative portion sizes
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Techniques: Market research & fieldwork
At the heart of our ability to conduct thorough and insightful analysis lies a sophisticated capacity to gather information
Brook Lyndhurst Blog
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Waste and the built environment
Our economy is built on the transformation of raw materials into products and services. Until recently the waste produced as part of this process or at the end of this product’s life was seen as an unavoidable part of this process. However, global economic growth is putting rising pressure on depleting resources, leading to a [...]
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Lies, damned lies and food behaviours
Ruth and David spoke last week at the SRA seminar “Lies, damned lies and food behaviours”. Chaired by Oxford academic Ceridwen Roberts, the event involved a presentation from Ruth and David (you can see the slides here) and a Q&A session with a small but perfectly formed audience. As frequently happens when presenting or discussing food [...]
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Open data open season
As the Royal Statistical Society (RSS) reports on the latest pressure brought to bear on the Government’s Open Data initiative, signs of a thriving and well-resourced statistics and data-based movement abound. The UK Statistics Authority, with Andrew Dilmot now in the chair, have instructed the Office of National Statistics to ensure that all responses to [...]