Supporting change in the retail environment: consumer food waste prevention reviews

Client:
WRAP
Start date:
July 2011
Completed:
March 2012

Building on our retailer review studies for WRAP, we worked with ADAS to undertake 30 tailored consumer food waste prevention reviews for a range of Courtauld Commitment (CC2) signatories. The project was developed to support Courtauld signatories to deliver the Consumer Food Waste Prevention target. As such, we focused on either a brand or own-label category and identifying potential opportunities for changes to, for example, the packaging, labelling, merchandising and communication that might help consumers get more out of the food they buy and waste less.

Each review drew upon a wide range of WRAP evidence, including data from the retailer review studies, as well as store visits and online searching, to develop a written set of recommendations.

Brook Lyndhurst acted as a project advisor on this work, and conducted data analysis for each review.
 

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