Reducing emissions through behavioural change - Scoping pilot programmes in Wales

Client:
Welsh Assembly Government
Start date:
May 2010
Completed:
October 2010

Brook Lyndhurst is working with the Energy Saving Trust to provide advice to the Welsh Assembly Government on developing pilot interventions aimed at changing behaviour to improve domestic energy efficiency and reduce carbon emissions.

The research is being conducted in two phases:

Phase 1 – Identification of low carbon behaviours
The Welsh Assembly Government is trialling a social marketing approach to the development of the pilot interventions. In line with the key characteristics of a social marketing campaign, the first phase of the research has been to identify which behaviours would result in the greatest carbon impact. The Energy Saving Trust is leading this phase which identifies possible impacts of behaviours both in terms of carbon impact and potential uptake in Wales to identify a shortlist of behaviours.

Phase 2 – Analysing interventions
This phase of the research is concerned with identifying locally-implemented interventions, initiatives and projects which aim particularly to encourage uptake of the shortlisted behaviours. Interventions may target the shortlisted behaviours directly or as part of a wider package of behaviours; may be operating at a range of scales; and by a variety of organisations.

The findings of these two phases of research will result in the development of recommendations for the development of pilot interventions to be carried out in Wales.
 

Project Director

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