Rachel Drayson

Researcher

Rachel joined Brook Lyndhurst in April 2007. With a background in geography, she has a particular interest in the behavioural elements of sustainable development.

Since joining the company, Rachel has been involved in research on community behaviour change projects including mapping behaviour change projects across the East Midlands (on behalf of the East Midlands Regional Assembly) and similarly in South London for the South London Partnership.

Also within our community behaviour change work, Rachel has worked on large scale evaluations of Defra’s Environmental Action Fund (2005-2008) and currently on the formative evaluation of the Big Green Challenge for the National Endowment for Science, Technology and the Arts (NESTA).

Rachel was also part of the Brook Lyndhurst’s recent work to review the current evidence on household waste prevention on behalf of Defra.

Prior to joining Brook Lyndhurst, Rachel worked on policy research and communications campaigns including work for Green Alliance, Green Engage Communications and CABE. She has a Masters degree in Environment Science and Society from University College London (which she passed with distinction) and an honours degree in geography from the University of Durham.

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Rachel Drayson

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Brook Lyndhurst Blog

  • Dear Sir/Madam

    I reacted badly this week when, in response to a tender document I’d prepared, I received an email saying “Thank you for your submission, but I regret to inform you that you have been unsuccessful in your application…”  It wasn’t the No that upset me - it’s an occupational hazard of competitive tendering, after all, and [...] 

  • Time to buy the Sustainable Development Commission?

    News that the government has decided to withdraw its funding for the Sustainable Development Commission is prompting comment in a number of locations.  I particularly enjoyed George Monbiot’s observation that the £1.9mn being saved is no more than ‘a rounding error’ on the Trident missile invoice. Having once been a Commissioner on the London Sustainable Development [...] 

  • Marketing to the marketers will be key for green claims guidance

    Our research for Defra on the prevalence and content of green claims was published recently. The study – along with our work on consumer understanding of green terms – is feeding into a revision of Defra’s green claims guidance for marketers, the consultation for which closed in June. While researching a possible follow up story, one [...]