Priorities of large businesses and the public sector for second hand EEE and textiles

Client:
WRAP
Start date:
January 2014
Completed:
March 2014

Brook Lyndhurst, supported by Oakdene Hollins, were commissioned by WRAP to conduct a programme of qualitative research to investigate the willingness of businesses and the public sector to purchase in second hand markets, and understand the relative importance of certain attributes of these second hand products. The research was conducted to inform WRAP’s efforts to develop the re-use markets and stimulate the demand for second hand EEE, textiles and furniture amongst large organisations.

The research involved recruiting 26 participants for in-depth phone interviews, with a mix of different large businesses and organisations across England, Wales and Scotland. The interviews systematically probed the relative importance of the attributes in securing businesses’ willingness to purchase these particular EEE and/or textile products second hand, and how adaptations of these factors affect the ‘baseline’ willingness to purchase. The interviews also incorporated an innovative web-based decision survey, using 1000minds software, to gather weighted and ranked data on the attributes.

The research team synthesised the findings from the fieldwork in order to identify conclusions and recommendations to increase purchase of second hand EEE, textiles and furniture by large businesses and the public sector.

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