Orlando Hughes

Orlando joined Brook Lyndhurst in September 2009. Since then, he has contributed to a range of projects including WRAP’s review of the impact of date labels and storage guidance on food waste (2010) and our research on consumer responses to animal welfare labelling, for Defra (2009). He also contributed to our project for Defra mapping evidence on business waste prevention. Specific areas of expertise include:

Data analysis
Orlando has led on data analysis for a number of our recent projects. For example, he tackled the multiple quantitative datasets collected during the our date labels work for WRAP, as well as translating data collected through card sorts during our animal welfare project into easily digestible graphical formats. He has also developed a number of segmentation models, including the production of a calculator for allocating new respondents to an existing model, and has created a variety of automation tools for cluster analysis and data processing. He is interested in innovations in the presentation of data and research results, including graphical approaches. He's rarely happier than when he has his head in SPSS or an Excel spreadsheet.

Focus group facilitation and interviewing
In additional to the qualitative work for WRAP’s date labels and storage guidance project, Orlando has run discussion groups for our work on animal welfare and research on local attitudes to pollution in Wales for the Environment Agency. He was also responsible for conducting in-depth face-to-face interviews for the evaluation of NESTA’s Big Green Challenge Plus funding programme (2009-10), culminating in the drafting of an interim report on the success factors driving the 17 funded projects.

Before joining Brook Lyndhurst Orlando worked with Médecins Sans Frontières as a logistician in the Ivory Coast, establishing and running a medical project during the civil war. He has worked for RedR, an organisation involved with the training and placement of humanitarian workers, both in London and in Sri Lanka, where he established a training and learning project. He has also worked as a freelance writer on subjects including climate change and its impacts, and has been involved with a number of community projects in London, from a city farm to a bicycle recycling project.

Orlando has Masters degrees in Mechanical Engineering from the University of Bristol and in Social and Political Thought from the University of Sussex, and is a Fellow of the Royal Statistical Society.