Mythbusters - investigating public perceptions of the contribution of packaging to waste
- Start date:
- May 2012
- September 2012
A partnership group involving Wrap, the Packaging Federation, Incpen, the Food and Drink Federation and the Kent Waste Partnership commissioned Icaro Consulting, in March 2012, to conduct a programme of research to investigate the myths that the general public may have about the contribution of packaging to waste.
As part of the study, David Fell of Brook Lyndhurst was commissioned to provide a ‘critical friend’ function to the research team. As well as incorporating a series of discussions with the Icaro research team, this support function included the facilitation of a discussion with the project’s steering group. The discussion, held at the offices of the Packaging Federation in May 2012, provided an opportunity to consider the notion of ‘myth’ at a conceptual level, as a preface to potential future consideration of interventions that partners may choose to develop and/or undertake to ‘bust some myths’, in due course and in light of the full findings of the research.
I had the pleasure of joining some 300 researchers and academics from around the world a couple of weeks ago to discuss the latest thinking on persuading consumers to use less energy. The BEHAVE2014 conference took place in Oxford at a time when it is increasingly appreciated, by businesses, governments and civic society, that any [...]
We had a conversation in the office the other day about herd behaviour and the difference between football and cricket crowds. Why is it that spectators at a football match can occasionally get aggressive and abusive, but spectators at a cricket match tend to act more like naughty schoolboys: boisterous but essentially good-natured? It’s a [...]