Mid-campaign survey on food waste metrics

Client:
WRAP
Start date:
October 2007
Completed:
April 2008

This project aimed to develop a metric to monitor the impact of the forthcoming WRAP food waste minimisation campaign. In order to do this, Brook Lyndhurst analysed and compared survey results from five waves of research with thousands of adults across the UK.

Objectives
The work had two main objectives:

  • To measure changes in commitment to food waste reduction in the early weeks of WRAP’s food waste reduction campaign (Love Food, Hate Waste); and
  • To finalise the metric to be used to monitor the campaign.

Methodology
The research involved secondary analysis of survey data commissioned by WRAP from a number of different suppliers and the development of options for a metric model. The metric was developed from questions which asked consumers about the amount of food they think they throw away; how bothered they are by throwing away food; and how much effort they put into reducing food waste at home. The fourth was based on the food types identified as being the most wasted food items.

Findings
The full findings of this research have not been published but WRAP's guidance on use of the metric can be found by following the link on this page.

Brook Lyndhurst Blog

  • Just can’t get enough? (BEHAVE 2014 Blog Series, 1/4)

      To kick off the season of mellow fruitfulness, David Fell and Geoff King will next week be at the Said Business School in Oxford to join delegates from around the world at the 2014 BEHAVE conference. The theme of the conference is “Paradigm Shift: From Energy Efficiency to Energy Reduction through Social Change”.  To [...] 

  • Food waste in restaurants: out of home, out of mind?

    This blog was originally written by Brook Lyndhurst for The Guardian Sustainable Business portal. It can be found in its original location here: http://www.theguardian.com/sustainable-business/food-waste-eating-out-restaurants In a recent survey most people identified chips as the food they left uneaten and many saw salad garnishes as purely ornamental Photograph: Alamy Q. How many people leave food at the end [...]