Michael Fernandez

Michael joined Brook Lyndhurst in February 2007. Now an associate director, he has taken over responsibility for the internal running and management of the company. Despite a busy schedule of resource planning, HR and accounts, Michael continues to add his substantial research experience to our ongoing project work. His key specialisms include:

Food Waste
Michael has a particular interest in food waste issues, having worked on a range of projects considering the problem from a number of different angles. Recent projects include a large scale study for WRAP, which involved the purchase and analysis of approximately 10,000 products in order to assess the potential impact factors such as labelling and portion sizing may have on food waste. 

Consumer messaging
Michael has also been heavily involved in much of our recent consumer message testing work. This work has spanned a range of themes, including food waste, re-use and recycling and climate change.

Behaviour change
Michael has built up considerable experience of research into individual behaviour change theory and practice, largely through a range of projects conducted on behalf of Defra. Most notably, he took a lead role in our qualitative exploration of the impact that quantification of per capita carbon footprints can have on consumer behaviour, and has recently been working on our action based research project looking at schools as social networks.

Michael maintains a strong personal interest in the wider issues of sustainability and in particular how a more sustainable economy and society corresponds with improvements in social justice and equality. Prior to joining Brook Lyndhurst he conducted social research in the education sector, where he gained valuable experience conducting research with students and potential students for Higher and Further Education institutions. Michael has also worked in Guatemala as a human rights observer and has an Honours degree in Ibero-American Studies from the University of Leeds.