Michael Fernandez
Michael joined Brook Lyndhurst in February 2007. Now an associate director, he has taken over responsibility for the internal running and management of the company. Despite a busy schedule of resource planning, HR and accounts, Michael continues to add his substantial research experience to our ongoing project work. His key specialisms include:
Food Waste
Michael has a particular interest in food waste issues, having worked on a range of projects considering the problem from a number of different angles. Recent projects include a large scale study for WRAP, which involved the purchase and analysis of approximately 10,000 products in order to assess the potential impact factors such as labelling and portion sizing may have on food waste.
Consumer messaging
Michael has also been heavily involved in much of our recent consumer message testing work. This work has spanned a range of themes, including food waste, re-use and recycling and climate change.
Behaviour change
Michael has built up considerable experience of research into individual behaviour change theory and practice, largely through a range of projects conducted on behalf of Defra. Most notably, he took a lead role in our qualitative exploration of the impact that quantification of per capita carbon footprints can have on consumer behaviour, and has recently been working on our action based research project looking at schools as social networks.
Michael maintains a strong personal interest in the wider issues of sustainability and in particular how a more sustainable economy and society corresponds with improvements in social justice and equality. Prior to joining Brook Lyndhurst he conducted social research in the education sector, where he gained valuable experience conducting research with students and potential students for Higher and Further Education institutions. Michael has also worked in Guatemala as a human rights observer and has an Honours degree in Ibero-American Studies from the University of Leeds.
Projects with Michael Fernandez
Project Director
- Soil testing and nutrient management evaluation
- Supporting change in the retail environment: consumer food waste prevention reviews
Project Manager
- Testing innovative approaches for achieving pro-environmental behaviours - schools as networks
- Helping consumers reduce food waste - a retail survey
- Per capita carbon footprints
Project Team Member
- Exploring catalyst behaviours
- UK energy and the built environment: A fact sheet
- Consumer behaviour in relation to food packaging
- Climate Challenge: What must cities look like to meet the challenge of climate change?
- Public understanding of sustainable energy consumption in the home
- Measuring Londoners’ attitudes to climate change and evaluating the impacts of initiatives to shift them
IN THIS SECTION
Brook Lyndhurst Blog
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Brook Lyndhurst in action: Coppicing for London Wetland Centre
The main activity for this year’s corporate volunteer day was coppicing. For those who don’t know – which at the time included a couple of us, who met the news of our activity with blank faces - coppicing is to “cut back (a tree or shrub) to ground level periodically to stimulate growth.” On the morning of [...]
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How to get ‘generation snooze’ to use fewer resources
This was originally a guest post from Brook Lyndhurst on the Green Alliance’s Green Living Blog: http://greenlivingblog.org.uk/ To use our resources more sustainably, do we ‘just need to wake up’? This is the suggestion from Generation Awake, an EU campaign fronted by three singing shopping bags, which was launched last month with the aim of making [...]
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Brook Lyndhurst success at CIWM awards
It is not often that we at Brook Lyndhurst leave our spreadsheets behind and dress up for an awards ceremony, but we were proud and honoured to be informed that our Household Waste Prevention – A Review Of Evidence paper was to be awarded the James Jackson medal at the CIWM Professional Awards 2011. The [...]