Michael Fernandez
Michael joined Brook Lyndhurst as a researcher in February 2007. Now a senior researcher, he is an accomplished focus group moderator with a strong track record in qualitative and quantitative research. Michael's key specialisms include:
Food Waste
Michael has a particular interest in food waste issues, having worked on a range of projects considering the problem from a number of different angles. Recent projects include a large scale study for WRAP, which involved the purchase and analysis of approximately 10,000 products in order to assess the potential impact factors such as labelling and portion sizing may have on food waste.
Consumer messaging
Michael has also been heavily involved in much of our recent consumer message testing work. This work has spanned a range of themes, including food waste, re-use and recycling and climate change.
Behaviour change
Michael has built up considerable experience of research into individual behaviour change theory and practice, largely through a range of projects conducted on behalf of Defra. Most notably, he took a lead role in our qualitative exploration of the impact that quantification of per capita carbon footprints can have on consumer behaviour.
Michael maintains a strong personal interest in the wider issues of sustainability and in particular how a more sustainable economy and society corresponds with improvements in social justice and equality. Prior to joining Brook Lyndhurst he conducted social research in the education sector, where he gained valuable experience conducting research with students and potential students for Higher and Further Education institutions. Michael has also worked in Guatemala as a human rights observer and has an Honours degree in Ibero-American Studies from the University of Leeds.
Projects with Michael Fernandez
Project Manager
- Testing innovative approaches for achieving pro-environmental behaviours - schools as networks
- Per capita carbon footprints
Project Team Member
- UK energy and the built environment: A fact sheet
- Consumer behaviour in relation to food packaging
- Climate Challenge: What must cities look like to meet the challenge of climate change?
- Public understanding of sustainable energy consumption in the home
- Measuring Londoners’ attitudes to climate change and evaluating the impacts of initiatives to shift them
IN THIS SECTION
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Staff
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Sustainability reporting
Brook Lyndhurst Blog
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Dear Sir/Madam
I reacted badly this week when, in response to a tender document I’d prepared, I received an email saying “Thank you for your submission, but I regret to inform you that you have been unsuccessful in your application…” It wasn’t the No that upset me - it’s an occupational hazard of competitive tendering, after all, and [...]
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Time to buy the Sustainable Development Commission?
News that the government has decided to withdraw its funding for the Sustainable Development Commission is prompting comment in a number of locations. I particularly enjoyed George Monbiot’s observation that the £1.9mn being saved is no more than ‘a rounding error’ on the Trident missile invoice. Having once been a Commissioner on the London Sustainable Development [...]
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Marketing to the marketers will be key for green claims guidance
Our research for Defra on the prevalence and content of green claims was published recently. The study – along with our work on consumer understanding of green terms – is feeding into a revision of Defra’s green claims guidance for marketers, the consultation for which closed in June. While researching a possible follow up story, one [...]