Market research & fieldwork

At the heart of our ability to conduct thorough and insightful analysis lies a sophisticated capacity to gather information. We organise our capacity to gather primary data under three headings:

Quantitative information

  • We devise questionnaires that cover a range of complex environmental, social, economic and behavioural issues, structured in such a way as to elicit accurate and meaningful responses
  • We commission and manage large-scale survey exercises of consumers and householders, ranging from omnibus surveys through to bespoke face-to-face interviews of structured samples covering many thousands of people
  • We conduct other data gathering exercises - project mapping, business interviews, product purchasing - on a scale sufficient to enable quantitative analysis

Qualitative information

  • We undertake face-to-face and telephone interviews - with individuals ranging from members of the general public to senior decision-makers and opinion formers - using structured and semi-structured topic guides, and - where appropriate - using innovative techniques such as Q-method
  • We specify and conduct discussion groups with consumers, businesses and policy makers, carefully stratified to meet the needs of individual research projects
  • We run web-based data gathering exercises, capable of collecting both qualitative and quantitative information

Case Studies

  • We undertake in-depth investigations of individual locations, projects or products
  • We gather data for case studies through documentary review, on-site interviews and site visits
  • We put special store by our ability to gather evidence on what hasn't worked, as well as what has

Brook Lyndhurst Blog

  • Energy efficiency: behaviour, rationality, economics and politics

    I had the pleasure of joining some 300 researchers and academics from around the world a couple of weeks ago to discuss the latest thinking on persuading consumers to use less energy.  The BEHAVE2014 conference took place in Oxford at a time when it is increasingly appreciated, by businesses, governments and civic society, that any [...] 

  • Herd behaviour amongst sports fans

    We had a conversation in the office the other day about herd behaviour and the difference between football and cricket crowds. Why is it that spectators at a football match can occasionally get aggressive and abusive, but spectators at a cricket match tend to act more like naughty schoolboys: boisterous but essentially good-natured? It’s a [...]