Market research & fieldwork

At the heart of our ability to conduct thorough and insightful analysis lies a sophisticated capacity to gather information. We organise our capacity to gather primary data under three headings:

Quantitative information

  • We devise questionnaires that cover a range of complex environmental, social, economic and behavioural issues, structured in such a way as to elicit accurate and meaningful responses
  • We commission and manage large-scale survey exercises of consumers and householders, ranging from omnibus surveys through to bespoke face-to-face interviews of structured samples covering many thousands of people
  • We conduct other data gathering exercises - project mapping, business interviews, product purchasing - on a scale sufficient to enable quantitative analysis

Qualitative information

  • We undertake face-to-face and telephone interviews - with individuals ranging from members of the general public to senior decision-makers and opinion formers - using structured and semi-structured topic guides, and - where appropriate - using innovative techniques such as Q-method
  • We specify and conduct discussion groups with consumers, businesses and policy makers, carefully stratified to meet the needs of individual research projects
  • We run web-based data gathering exercises, capable of collecting both qualitative and quantitative information

Case Studies

  • We undertake in-depth investigations of individual locations, projects or products
  • We gather data for case studies through documentary review, on-site interviews and site visits
  • We put special store by our ability to gather evidence on what hasn't worked, as well as what has
Example: Supporting change in the retail environment
Example: Consumer insight: date labels and storage guidance
Example: Enhancing participation in kitchen waste collection
Turf - istockphoto

Brook Lyndhurst Blog

  • Brook Lyndhurst in action: Coppicing for London Wetland Centre

    The main activity for this year’s corporate volunteer day was coppicing. For those who don’t know – which at the time included a couple of us, who met the news of our activity with blank faces - coppicing is to “cut back (a tree or shrub) to ground level periodically to stimulate growth.” On the morning of [...] 

  • How to get ‘generation snooze’ to use fewer resources

    This was originally a guest post from Brook Lyndhurst on the Green Alliance’s Green Living Blog: http://greenlivingblog.org.uk/  To use our resources more sustainably, do we ‘just need to wake up’? This is the suggestion from Generation Awake, an EU campaign fronted by three singing shopping bags, which was launched last month with the aim of making [...] 

  • Brook Lyndhurst success at CIWM awards

    It is not often that we at Brook Lyndhurst leave our spreadsheets behind and dress up for an awards ceremony, but we were proud and honoured to be informed that our Household Waste Prevention – A Review Of Evidence paper was to be awarded the James Jackson medal at the CIWM Professional Awards 2011. The [...]