Margot Tong

Margot Tong joined Brook Lyndhurst in September 2009 and has since worked on a number of projects, including scoping studies, action-based research and evaluation. Margot has particular interest in the voluntary environmental behaviour of firms, and on the economics of climate change policy and law. 

Quantitative analysis
Since joining Brook Lyndhurst Margot has worked with a number of large data sets. This has included use of cluster analyses - for our investigation of the impact of date labels and storage guidance on household food waste, for example - and a scoping study on the feasibility of synthesising a number of datasets which monitor and evaluate local waste prevention programmes.

Depth interviews
Margot is a confident interviewer and has played a key role in qualitative research for a number of Brook Lyndhurst projects, including scoping interviews for our Waste Reduction Advisors project (WRAP), telephone interviews for our evaluation of NESTA’s Big Green Challenge, and in-depth face-to-face interviews for our recent work on Date Labels and Storage Guidance. She has also lead on a series of 2-3 hour interviews capturing findings from project managers supported through Defra's Greener Living Fund. In addition, Margot is a capable focus group moderator and led a number of groups for our Schools as Social Networks project with parents, teachers, and students of schools in Peterborough, and with consumers on understanding of green terms.  

Analysis and report writing
Margot has been involved at the analytical and reporting phases of several projects since joining us. She has had particular input into the recent Date Labels and Storage Guidance and Waste Prevention Synthesis reports, for WRAP, and the Schools as Social Network report for Defra.

Margot has an MPhil in Environmental Policy and BA in Land Economy from Clare College, Cambridge. Her other areas of interest include ecosystem services, environmental valuation, environmental and behavioural economics, environmental inequalities, and climate policy. She has also worked with a sustainable transport initiative, which looked to change travel behaviour and habits through individually tailored plans, incentives and community identity. Inexplicably, she also enjoys long distance running, and aims to complete her first ultra-marathon in 2011.