Margot Tong
Margot Tong joined Brook Lyndhurst in September 2009 and has worked on a number of projects including our investigation of consumer responses to green terms, for Defra, and our development of guidance for community food waste projects, for WRAP.
Margot's previous research has been focused primarily on the environmental behaviour of firms, particularly their decisions to participate in voluntary environmental agreements or meet standards above their legislative requirements, and on the economic and equity rationales behind current international climate change policy and law. She has also worked on ‘soft’ transport policy initiatives which look at influencing individual behavioural patterns away using information and incentives.
Her other areas of interest include: the politics involved in domestic environmental legislation; the relationship between economic development and environmental quality; sustainability in urban planning and particularly its impacts on transport infrastructure; and the ways in which we perceive or measure environmental value.
Margot has a degree in Land Economy and an MPhil in Environmental Policy from Clare College, Cambridge. Her passion for sustainability has roots in her upbringing in rural New Zealand, but in later life she discovered that she also enjoys kickboxing, hockey, and cross-country, and she will run her first marathon in April 2010. She is also a member of the CU Land Society and of the media and outreach team for the UK Youth Delegation to the 2009 Copenhagen Climate Change talks.
Projects with Margot Tong
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Brook Lyndhurst Blog
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Dear Sir/Madam
I reacted badly this week when, in response to a tender document I’d prepared, I received an email saying “Thank you for your submission, but I regret to inform you that you have been unsuccessful in your application…” It wasn’t the No that upset me - it’s an occupational hazard of competitive tendering, after all, and [...]
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Time to buy the Sustainable Development Commission?
News that the government has decided to withdraw its funding for the Sustainable Development Commission is prompting comment in a number of locations. I particularly enjoyed George Monbiot’s observation that the £1.9mn being saved is no more than ‘a rounding error’ on the Trident missile invoice. Having once been a Commissioner on the London Sustainable Development [...]
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Marketing to the marketers will be key for green claims guidance
Our research for Defra on the prevalence and content of green claims was published recently. The study – along with our work on consumer understanding of green terms – is feeding into a revision of Defra’s green claims guidance for marketers, the consultation for which closed in June. While researching a possible follow up story, one [...]