HS2: Attitudes and potential behavioural responses to the Alternative Cash Offer and Voluntary Purchase Scheme

Department for Transport
Start date:
August 2014
November 2014

Brook Lyndhurst was commissioned by the Department for Transport to undertake independent qualitative research. The research aimed to explore attitudes and potential behavioural responses towards two proposed schemes for owner-occupiers potentially affected by the HS2 phase one rail line:

  • under the Voluntary Purchase Scheme eligible owner-occupiers will be able to sell their property to the Government for its un-blighted value
  • under the Alternative Cash Offer they would be able to receive 10% of the un-blighted value of their property and remain living there

Forty-two in-depth deliberative interviews – involving seventy respondents – were undertaken with owner-occupiers potentially eligible for the schemes. Respondents were presented with information about the two schemes during the interview in order to explore their reactions and observe whether they prompted any shift in their attitudes and intended behaviours. Follow-up calls were also conducted with respondents as a means of exploring any further thoughts or reflections they had in reaction to the information presented about the two schemes in the interview.

Data from the interviews was comprehensively analysed by the research team and the full report of the findings is available to download from the Department for Transport.

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