Geoff King

Researcher

Geoff joined Brook Lyndhurst as a researcher in March 2009. Since joining he has been involved in various projects, primarily through conducting research and evaluating reports. He has also spent time researching and preparing a report on public attitudes and possible behaviour change interventions regarding climate change and energy, based on Brook Lyndhurst's previous work in these areas.

Research and Fieldwork
Geoff has recently been conducting focus groups, telephone interviews and face-to-face interviews as part of our evaluation of the Big Green Challenge for NESTA. He also carryied out site survey interviews as part of the Waste Reduction Advisor evaluation for WRAP. He has previous experience designing and analysing qualitative interviews and online questionnaires and is an Affiliate Member of the Market Research Society.

Evaluation
Geoff has worked extensively on the analysis of reports for the evaluation of NESTA's Big Green Challenge and Big Green Challenge Plus. Brook Lyndhurst are seeking to extract lessons learned from the community carbon reduction projects taking part in these programmes and Geoff's work has included looking in depth at theoretical behaviour change and community engagement models as well as attempting to draw out the valuable lessons for community-based projects in the future. He recently presented some of his initial findings to NESTA and is currently working on the final report.

Sustainability and Waste Prevention
Geoff has also contributed to a number of other Brook Lyndhurst projects including the Waste Prevention synthesis review for Defra and a project looking into the role of labelling and portion sizes in producing food waste. He has also led research on a project looking at the sustainability of clothing.

Geoff has a BA in Geography from Girton College, Cambridge, and spent a further year reading Management Studies at the Judge Business School. With studies focused on economic, cultural and political geography, he has developed a particular interest in the role of policy in addressing issues of social and environmental justice.

Prior to joining the company, he has been involved in a number of environment related activities, including conservation work in Ecuador, an environmental research project in Brazil, and work on the Student Union Ethical and Environmental Committee whilst at university.

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Projects with Geoff King

Project Team Member

Brook Lyndhurst Blog

  • Dear Sir/Madam

    I reacted badly this week when, in response to a tender document I’d prepared, I received an email saying “Thank you for your submission, but I regret to inform you that you have been unsuccessful in your application…”  It wasn’t the No that upset me - it’s an occupational hazard of competitive tendering, after all, and [...] 

  • Time to buy the Sustainable Development Commission?

    News that the government has decided to withdraw its funding for the Sustainable Development Commission is prompting comment in a number of locations.  I particularly enjoyed George Monbiot’s observation that the £1.9mn being saved is no more than ‘a rounding error’ on the Trident missile invoice. Having once been a Commissioner on the London Sustainable Development [...] 

  • Marketing to the marketers will be key for green claims guidance

    Our research for Defra on the prevalence and content of green claims was published recently. The study – along with our work on consumer understanding of green terms – is feeding into a revision of Defra’s green claims guidance for marketers, the consultation for which closed in June. While researching a possible follow up story, one [...]