Projects | Food

Consumer understanding of green terms

Started: October 2009 Due for completion: March 2010
Defra
An investigation into consumer responses to, and understanding of, the terms used to refer to 'green' issues, from recycling to air miles; and from carbon footprints to water neutrality. ...

Assessment of green claims in marketing

Started: March 2009 Ended: October 2009
Defra
A review of 'green' claims in marketing from 2006 to 2009, taking in both statistical data and the perspective of the advertising and marketing community.......

London's food sector greenhouse gases

Started: January 2008 Ended: June 2008
Greater London Authority
This report builds on the Mayor's 2007 Climate Change Action Plan and the London Food Strategy (2006) by quantifying the contribution of London's food sector to the capital's greenhouse gas emissions...

Mid-campaign survey on food waste metrics

Started: October 2007 Ended: April 2008
WRAP
This project aimed to develop a metric to monitor the impact of WRAP's food waste minimisation campaign. In order to do this, Brook Lyndhurst analysed and compared survey results from five waves of research with thousands of adults across the UK....

Consumer behaviour in relation to food packaging

Started: October 2007 Ended: December 2007
WRAP
Brook Lyndhurst was commissioned by WRAP to examine two aspects of consumer behaviour in relation to food waste: understanding (and use) of on-pack guidance dates; and demand for alternative portion sizes...

Household food waste: attitudes and behaviours

Started: November 2006 Ended: April 2007
WRAP
This project was designed to gain a better understanding of public attitudes to food waste and the values that underpin them. The findings from the research, taken in conjunction with a number of parallel projects, fed into the development of WRAP's Love Food, Hate Waste campaign....

London Food Strategy

Started: October 2004 Ended: May 2006
London Development Agency, London Food, Mayor of London and others
Brook Lyndhurst was responsible for researching and drafting the London Mayor's food strategy and for introducing amendments resulting from the public consultation on the document...

Reward cards & healthy choices: A London scoping study

Started: October 2004 Ended: March 2005
London Region Public Health Group
This scoping study, for the NHS London Region, examined the potential for introducing reward card schemes to encourage healthy behaviours. ...

Brook Lyndhurst Blog

  • Dear Sir/Madam

    I reacted badly this week when, in response to a tender document I’d prepared, I received an email saying “Thank you for your submission, but I regret to inform you that you have been unsuccessful in your application…”  It wasn’t the No that upset me - it’s an occupational hazard of competitive tendering, after all, and [...] 

  • Time to buy the Sustainable Development Commission?

    News that the government has decided to withdraw its funding for the Sustainable Development Commission is prompting comment in a number of locations.  I particularly enjoyed George Monbiot’s observation that the £1.9mn being saved is no more than ‘a rounding error’ on the Trident missile invoice. Having once been a Commissioner on the London Sustainable Development [...] 

  • Marketing to the marketers will be key for green claims guidance

    Our research for Defra on the prevalence and content of green claims was published recently. The study – along with our work on consumer understanding of green terms – is feeding into a revision of Defra’s green claims guidance for marketers, the consultation for which closed in June. While researching a possible follow up story, one [...]