Fairtrade Foundation: Consumer insight
- Client:
- Fairtrade Foundation
- Start date:
- June 2011
- Due for completion:
- September 2011
We are very excited to have recently begun working with the Fairtrade Foundation.
Fairtrade has been hugely successful in recent years, through a combination of campaigns, activism and a growing array of Fairtrade products. Surveys consistently show that the public is very familiar with the Fairtrade certification scheme, and – importantly – has a high level of trust in the Foundation.
The Fairtrade Foundation has appointed Brook Lyndhurst to undertake a programme of consumer research, to build on their success by further enabling people to turn their ethical concerns into practical actions.
Using a mixture of qualitative and quantitative techniques, we have been asked to explore public perceptions of ‘Fairtrade’ and to ascertain who buys Fairtrade products and why. The results will be used to advise the Foundation on how to convert high levels of consumer awareness and trust into action over the coming years.
Project Director
Other Project Staff
-
Consumer understanding of green terms
An investigation into consumer responses to, and understanding of, the terms used to refer to 'green' issues, from recycling to air miles; and from carbon footprints to water neutrality.
-
Are labels the answer? Barriers to buying higher animal welfare products
An investigation into how best to overcome barriers to consumers purchasing higher welfare food products
-
Techniques: Models & tools
We use a number of techniques to help clients use our research in a practical way
Brook Lyndhurst Blog
-
Waste and the built environment
Our economy is built on the transformation of raw materials into products and services. Until recently the waste produced as part of this process or at the end of this product’s life was seen as an unavoidable part of this process. However, global economic growth is putting rising pressure on depleting resources, leading to a [...]
-
Lies, damned lies and food behaviours
Ruth and David spoke last week at the SRA seminar “Lies, damned lies and food behaviours”. Chaired by Oxford academic Ceridwen Roberts, the event involved a presentation from Ruth and David (you can see the slides here) and a Q&A session with a small but perfectly formed audience. As frequently happens when presenting or discussing food [...]
-
Open data open season
As the Royal Statistical Society (RSS) reports on the latest pressure brought to bear on the Government’s Open Data initiative, signs of a thriving and well-resourced statistics and data-based movement abound. The UK Statistics Authority, with Andrew Dilmot now in the chair, have instructed the Office of National Statistics to ensure that all responses to [...]