Evaluating the impact of WRAP’s cascade training programme in England 2011/12

Client:
WRAP
Start date:
September 2011
Completed:
March 2012

Brook Lyndhurst were commissioned to carry out an evaluation of the impact of WRAP’s Love Food Hate Waste (LFHW) cascade training workshops. WRAP have been running these food waste behaviour change activities at the local level throughout England since April 2011, delivered by a mobile team of six Local Partnership Advisers (LPAs). These activities include LFHW cascade training and awareness-raising workshops, which aim to enable individuals to both reduce their own household food waste, and to cascade food waste prevention tips and advice to other members of the community/business. The evaluation aimed to establish the effectiveness of this approach in achieving behaviour change both directly and via the cascades.

Our evaluation was carried out in two phases.

The first phase involved:

  • Observing ten LFHW workshops, comprising a mix of training and awareness raising workshops;
  • A questionnaire completed by LFHW workshop attendees (across the ten workshops);
  • 20 in-depth interviews with LFHW workshop attendees (two from each workshop); and
  • Short interviews with workshop organisers.

The second phase, which took place three months after the first phase, followed up the research participants in order to understand longer-term behaviour change impacts and comprises:

  • An online follow-up survey of the LFHW workshop attendees; and
  • 20 in-depth follow-up interviews with LFHW workshop attendees.

As part of the second phase, we aimed to trace the ‘cascades’ of information initiated by the workshops. In other words, we aimed to identify some of the individuals who have, either directly or indirectly, received advice and tips from the original workshop attendees, and explored the behaviour change impacts on those individuals.

The findings from the research have been published, and the report is available for download in the centre column.
 

Brook Lyndhurst Blog

  • Energy efficiency: behaviour, rationality, economics and politics

    I had the pleasure of joining some 300 researchers and academics from around the world a couple of weeks ago to discuss the latest thinking on persuading consumers to use less energy.  The BEHAVE2014 conference took place in Oxford at a time when it is increasingly appreciated, by businesses, governments and civic society, that any [...] 

  • Herd behaviour amongst sports fans

    We had a conversation in the office the other day about herd behaviour and the difference between football and cricket crowds. Why is it that spectators at a football match can occasionally get aggressive and abusive, but spectators at a cricket match tend to act more like naughty schoolboys: boisterous but essentially good-natured? It’s a [...]