Desk research
As well as the collection of primary data, another vital feature of our analytical capability is the robustness of our desk research and the gathering and processing of secondary material.
Web searching & libraries
- We make extensive use of the internet for the purposes of finding relevant research evidence. We have sophisticated systems for ensuring that search techniques are appropriate to the research question in hand and that search terms are tracked and recorded
- We use a broad mix of subscription services, libraries and our in-house expertise to ensure we obtain robust and reliable access to relevant research material
- We read innumerable papers, journals, reports and even books. (As Hector Cyr put it in Lake Placid: "Well, they conceal that kind of information in books")
Literature Review
- We frequently undertake large and challenging literature reviews covering multi-disciplinary issues.
- We use a variety of triangulation techniques - multiple search terms, expert interview, citiation tracking - to ensure robust and exhaustive coverage
- We devise bepoke data-capture proformas for each literature review, as well as co-moderation among researchers, so as to ensure consistency of interogation and data collection
Data Gathering
- We access and deploy published data and statistics from a variety of sources, on the basis of project need
- Data on a wide range of economic, social and environmental issues are used for providing context for other material; for detailed sectoral and trend analysis; and for specialist analysis such as carbon footprinting
IN THIS SECTION
Brook Lyndhurst Blog
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Dear Sir/Madam
I reacted badly this week when, in response to a tender document I’d prepared, I received an email saying “Thank you for your submission, but I regret to inform you that you have been unsuccessful in your application…” It wasn’t the No that upset me - it’s an occupational hazard of competitive tendering, after all, and [...]

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Time to buy the Sustainable Development Commission?
News that the government has decided to withdraw its funding for the Sustainable Development Commission is prompting comment in a number of locations. I particularly enjoyed George Monbiot’s observation that the £1.9mn being saved is no more than ‘a rounding error’ on the Trident missile invoice. Having once been a Commissioner on the London Sustainable Development [...]

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Marketing to the marketers will be key for green claims guidance
Our research for Defra on the prevalence and content of green claims was published recently. The study – along with our work on consumer understanding of green terms – is feeding into a revision of Defra’s green claims guidance for marketers, the consultation for which closed in June. While researching a possible follow up story, one [...]
