David Fell co-founded Brook Lyndhurst and remains one of its directors. He is an economist with more than 20 years’ research and strategy experience.
David’s professional work focuses on four themes: sustainability; strategy; behaviour change; and facilitation. The London Food Strategy illustrates all four of these. David led the conceptualisation, development, drafting and delivery of the London Food Strategy, a process that involved extensive background research, deep analysis and complex stakeholder engagement. David’s ability to synthesise large volumes of information, often from widely different sources, and to present and discuss research findings and implications, is a key skill.
David is also regularly involved in difficult, challenging or highly novel research and policy questions. He has led studies exploring environmental inequalities; the nature of a ‘green economy’; the relationship between sustainability and competitiveness; how future lifestyles might impact on the environment; how the public’s understanding of climate change does or does not feed through to their everyday behaviours; and how government departments conceptualise and manage risk. He is particularly interested in the processes by which change diffuses through populations, and has led a series of Defra-funded studies investigating how the uptake of pro-environmental behaviours might be accelerated.
Before setting up Brook Lyndhurst, David was director of economic development with EDAW; director with Business Strategies Ltd (now part of Experian); and a researcher with PMA. He has a degree in economics from Cambridge. He established and ran the London First Sustainability Unit; he served as a Commissioner on the London Sustainable Development Commission; and is a Fellow of the RSA.
David has recently been appointed as an associate of the Cambridge Centre for Climate Change Mitigation Research (4CMR). Part of the Department of Land Economy at the University of Cambridge, 4CMR is dedicated to finding paths forward to reduce the risks of climate change and improve sustainability while allowing for a vibrant global economy.
David is also: chair of governors at a London primary school; an avid reader of books that none of his colleagues have heard of; father to two teenage boys each with a serious cricket habit; and desperately trying to finish writing a book.
Projects with David Fell
- Cycling and walking research
- Efficient driving - rapid evidence assessment
- Uptake of Ultra Low Emission Vehicles in the UK
- HS2: Attitudes and potential behavioural responses to the Alternative Cash Offer and Voluntary Purchase Scheme
- Resource Efficient Business Models: Consumer research
- Reducing food waste by extending product life
- Flooding: social science evidence synthesis
- Social marketing pilots in Wales to reduce domestic energy use
- Developing a segmentation model of the Welsh agricultural industry
- Domestic energy use study
- Consumer perceptions of the Fairtrade mark
- Evaluation of the Animal Health and Welfare Board for England
- Community Supported Fisheries: diversifying fish consumption and decreasing discards by thinking inside the box
- Oxfam report: The Food Transformation
- Waste and the built environment: a case study from the UK
- Helping consumers reduce food waste: a retail survey - 2011
- Segmentation of food SMEs
- The animal welfare provenance of food - communicating and engaging with consumers
- Understanding the retail business case for promoting sustainable diets
- Future waste scenarios
- Public attitudes to emerging food technologies
- Fairtrade Foundation: Consumer insight
- The costs and economic impact of phasing out peat use in the hardy nursery stock sector
- Corporate sustainability support
- Future trends in resource efficiency and waste generation in the food chain
- Climate change and local policy: strategic themes and issues
- Reducing emissions through behavioural change - Scoping pilot programmes in Wales
- Household Food Waste - Cognitive testing of revised behavioural metric questions
- Consumer insight: date labels and storage guidance
- Sustainable Clothing Procurement - Uniforms in the NHS pilot
- Assessment of green claims in marketing
- How health empowerment can work for you
- Needs assessment of 15 London-based frontline health organisations
- Delivering regeneration through environmental improvements
- London's food sector greenhouse gas emissions
- Testing innovative approaches for achieving pro-environmental behaviours - schools as networks
- Helping consumers reduce food waste: a retail survey - 2009
- Social capital: A rural perspective
- The diffusion of environmental behaviours: The role of influential individuals in social networks
- Sustainable local economies for health project (SLEHP)
- London Food Strategy
- UK energy and the built environment: A fact sheet
- Market-based incentives for sustainable waste management in London
- Embedding sustainable development in Government Office for London
- Innovative methods for influencing behaviours & assessing success: 'Nudging the S-curve'
- Lifestyle scenarios: the future of waste composition
- Reward cards & healthy choices: A London scoping study
- Public understanding of sustainable energy consumption in the home
- Climate Challenge: What must cities look like to meet the challenge of climate change?
- Strategic sustainability support
Project Team Member
I had the pleasure of joining some 300 researchers and academics from around the world a couple of weeks ago to discuss the latest thinking on persuading consumers to use less energy. The BEHAVE2014 conference took place in Oxford at a time when it is increasingly appreciated, by businesses, governments and civic society, that any [...]
We had a conversation in the office the other day about herd behaviour and the difference between football and cricket crowds. Why is it that spectators at a football match can occasionally get aggressive and abusive, but spectators at a cricket match tend to act more like naughty schoolboys: boisterous but essentially good-natured? It’s a [...]