David Fell


David Fell co-founded Brook Lyndhurst and remains one of its directors. He is an economist with more than 20 years’ research and strategy experience.

David’s professional work focuses on four themes: sustainability; strategy; behaviour change; and facilitation. The London Food Strategy illustrates all four of these. David led the conceptualisation, development, drafting and delivery of the London Food Strategy, a process that involved extensive background research, deep analysis and complex stakeholder engagement. David’s ability to synthesise large volumes of information, often from widely different sources, and to present and discuss research findings and implications, is a key skill.

David is also regularly involved in difficult, challenging or highly novel research and policy questions. He has led studies exploring environmental inequalities; the nature of a ‘green economy’; the relationship between sustainability and competitiveness; how future lifestyles might impact on the environment; how the public’s understanding of climate change does or does not feed through to their everyday behaviours; and how government departments conceptualise and manage risk. He is particularly interested in the processes by which change diffuses through populations, and has led a series of Defra-funded studies investigating how the uptake of pro-environmental behaviours might be accelerated.

Before setting up Brook Lyndhurst, David was director of economic development with EDAW; director with Business Strategies Ltd (now part of Experian); and a researcher with PMA. He has a degree in economics from Cambridge. He established and ran the London First Sustainability Unit; he served as a Commissioner on the London Sustainable Development Commission; and is a Fellow of the RSA.

David has recently been appointed as an associate of the Cambridge Centre for Climate Change Mitigation Research (4CMR). Part of the Department of Land Economy at the University of Cambridge, 4CMR is dedicated to finding paths forward to reduce the risks of climate change and improve sustainability while allowing for a vibrant global economy.

David is also: chair of governors at a London primary school; an avid reader of books that none of his colleagues have heard of; father to two teenage boys each with a serious cricket habit; and desperately trying to finish writing a book.

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Brook Lyndhurst Blog

  • Energy efficiency: behaviour, rationality, economics and politics

    I had the pleasure of joining some 300 researchers and academics from around the world a couple of weeks ago to discuss the latest thinking on persuading consumers to use less energy.  The BEHAVE2014 conference took place in Oxford at a time when it is increasingly appreciated, by businesses, governments and civic society, that any [...] 

  • Herd behaviour amongst sports fans

    We had a conversation in the office the other day about herd behaviour and the difference between football and cricket crowds. Why is it that spectators at a football match can occasionally get aggressive and abusive, but spectators at a cricket match tend to act more like naughty schoolboys: boisterous but essentially good-natured? It’s a [...]