Corporate sustainability support

Start date:
November 2010
December 2011

PwC’s vision to become the iconic professional services firm includes a significant focus on sustainability. To this end, Brook Lyndhurst was commissioned to provide support to PwC's environmental and social sustainability programme in the UK.

The programme of research has involved numerous phases. The first phase comprised qualitative research to explore staff attitudes towards, and experiences of, sustainability in the workplace. The results of this preliminary work were used to inform the development and deployment of a quantitative survey, to assess attitudes and behaviours across the whole of PwC UK. Subsequently the survey results were used to devise a segmentation model, which is being used by the Corporate Sustainability team to develop and implement targeted initiatives to improve sustainability performance. In the last phase of work, we assisted PwC with the development and testing of messages to enhance the effectiveness of sustainability initiatives within the firm.

Brook Lyndhurst Blog

  • Energy efficiency: behaviour, rationality, economics and politics

    I had the pleasure of joining some 300 researchers and academics from around the world a couple of weeks ago to discuss the latest thinking on persuading consumers to use less energy.  The BEHAVE2014 conference took place in Oxford at a time when it is increasingly appreciated, by businesses, governments and civic society, that any [...] 

  • Herd behaviour amongst sports fans

    We had a conversation in the office the other day about herd behaviour and the difference between football and cricket crowds. Why is it that spectators at a football match can occasionally get aggressive and abusive, but spectators at a cricket match tend to act more like naughty schoolboys: boisterous but essentially good-natured? It’s a [...]