Consumer perceptions of the Fairtrade mark

Fairtrade International
Start date:
April 2012
September 2012

Following our 2011 work for the Fairtrade Foundation in the UK, Brook Lyndhurst, along with German consultancy 2nd Floor, carried out research for Fairtrade International into how consumers use and understand the Fairtrade mark. The research was conducted across three countries – the UK, Germany and Switzerland – and will be used to help inform Fairtrade International’s future labelling strategy.

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