ORGANISER - Behavioural insight for organisations

Started: September 2014 Ended: March 2016
A DECC-led study, involving DfT, Defra, PHE, FSA, HSE and others
An evidence-based policy-support tool presenting generalisable insights into organisational behaviour...
Ultra Low Emission Vehicles

Uptake of Ultra Low Emission Vehicles in the UK

Started: March 2015 Ended: May 2015
Department for Transport
This project comprised a rapid evidence assessment to review recent research on the uptake of ultra low emission vehicles (ULEVs) in the UK....
Welsh farmer segmentation

Developing a segmentation model of the Welsh agricultural industry

Started: January 2013 Ended: December 2014
Welsh Government
In order to understand the impact of forthcoming CAP reform on the agricultural industry, the Welsh Government wished to develop a segmentation model of Welsh farmers’ attitudes, values and beliefs. Brook Lyndhurst were commissioned to develop this model, which will enable the Welsh Government to more effectively target communications and policy implementation to the agricultural industry....
EEE / Textiles

Priorities of large businesses and the public sector for second hand EEE and textiles

Started: January 2014 Ended: March 2014
Relative priorities and willingness by large businesses and the public sector to purchase in second hand electrical and electronic equipment (EEE) and textile markets...
Fairtrade - Stick with Foncho

Bananas: consumer research

Started: January 2014 Ended: February 2014
The Fairtrade Foundation
A survey of UK consumers to provide consumer insight in support of the Fairtrade Foundation’s 2014 Fairtrade Fortnight campaign....

Community Supported Fisheries (CSFs): diversifying fish consumption and decreasing discards by thinking inside the box

Started: January 2012 Ended: August 2013
Brook Lyndhurst has been contracted, alongside SeaWeb - an international NGO dedicated to communicating ocean sustainability issues - to undertake a piece of action-based research (ABR) on the issue of ‘under-utilised’ species. ...
Alternative business models

Resource Efficient Business Models: Consumer research

Started: March 2013 Ended: May 2013
This research explored evidence of consumer interest if retailers were to offer new services for acquiring, repairing or trading-in electrical products. The research focused on new business models as alternatives to new purchase. ...

Facilitating the consumer decision-making process for re-use and repair

Started: January 2013 Ended: April 2013
Brook Lyndhurst and Icaro Consulting were commissioned by WRAP to carry out a programme of research to inform the development of communications channels for re-use and repair. This work ensures communications channels are as effective as possible in encouraging consumers to re-use and repair household items in the future. ...
Electronic product lifetime

Electrical and electronic product design: product lifetime

Started: September 2012 Ended: January 2013
This research was commissioned by WRAP to explore consumers’ current views, attitudes and perceptions of the lifetimes of electrical products, with a particular focus on providing insight into the nature and extent of ‘consumer pull’ for longer lifetimes....
Brook Lyndhurst - FSA food SME segmentation

Segmentation of food SMEs

Started: January 2012 Ended: December 2012
Food Standards Agency
Brook Lyndhurst were commissioned by the Food Standards Agency (FSA) to develop a segmentation model of small and medium-sized businesses (SMEs) in the food retail and catering sectors, based on their attitudes to food safety and related regulations. ...

Re-use and repair behaviour in context

Started: April 2012 Ended: September 2012
Zero Waste Scotland
Zero Waste Scotland asked us to explore peoples’ engagement with the reuse and repair sector in the context of local service provision. The research built on our previous research undertaken at a national level, by understanding how the availability and accessibility of local services influences residents’ engagement with reuse and repair....
Fairtrade research

Consumer perceptions of the Fairtrade mark

Started: April 2012 Ended: September 2012
Fairtrade International
Following our 2011 work for the Fairtrade Foundation in the UK, Brook Lyndhurst, along with German consultancy 2nd Floor, carried out research for Fairtrade International into how consumers use and understand the Fairtrade mark....
Retail environment

Supporting change in the retail environment: consumer food waste prevention reviews

Started: July 2011 Ended: March 2012
30 tailored consumer food waste prevention reviews for a range of Courtauld Commitment (CC2) signatories....
Business case for sustainable diet

Understanding the retail business case for promoting sustainable diets

Started: September 2011 Ended: March 2012
World Wildlife Fund (WWF)
WWF’s One planet Food Programme aims to reduce the global environmental and social impacts of UK food production and consumption. Brook Lyndhurst were commissioned by WWF to undertake a programme of research to demonstrate the business case for retailers to promote sustainable diets....

Corporate sustainability support

Started: November 2010 Ended: December 2011
PwC’s vision to become the iconic professional services firm includes a significant focus on sustainability. To this end, Brook Lyndhurst was commissioned to provide support to PwC's environmental and social sustainability programme in the UK....

The costs of phasing out peat use in the hardy nursery stock sector

Started: February 2011 Ended: April 2011
This research was commissioned to strengthen Defra’s evidence base on the horticultural use of peat. It aims to fill an identified gap in that evidence in respect of what is known about the costs and benefits of reducing and phasing out peat use in the hardy nursery stock sector....

Mapping of existing evidence on business waste prevention

Started: September 2010 Ended: March 2011
A scoping study to help Defra policy makers focus on gaps in evidence on business waste prevention, by examining what already exists and identifying priority areas that need to be filled by subsequent studies...
Business resource efficiency

Business Resource Efficiency competency frameworks

Started: October 2010 Ended: March 2011
WRAP was tasked by Defra to deliver Business Resource Efficiency (BRE), by supporting resource efficiency amongst Small and Medium-sized Enterprises (SMEs). This piece of research by Brook Lyndhurst aimed to help WRAP better understand the sectors and/or types of SME that will be more willing to act than others; to better understand SMEs generally; and to understand how different types of intervention will be more appropriate to different types of business....
Old phones

Public understanding of product lifetimes and durability

Started: January 2010 Ended: January 2011
A study aimed at understanding the potential amongst consumers for reducing the environmental impact of products by extending their lifetimes....

Consumer understanding of green terms

Started: October 2009 Ended: March 2010
An investigation into consumer responses to, and understanding of, the terms used to refer to 'green' issues, from recycling to air miles; and from carbon footprints to water neutrality. ...

Assessment of green claims in marketing

Started: March 2009 Ended: October 2009
A review of 'green' claims in marketing from 2006 to 2009, taking in both statistical data and the perspective of the advertising and marketing community.......

Brook Lyndhurst Blog

  • Energy efficiency: behaviour, rationality, economics and politics

    I had the pleasure of joining some 300 researchers and academics from around the world a couple of weeks ago to discuss the latest thinking on persuading consumers to use less energy.  The BEHAVE2014 conference took place in Oxford at a time when it is increasingly appreciated, by businesses, governments and civic society, that any [...] 

  • Herd behaviour amongst sports fans

    We had a conversation in the office the other day about herd behaviour and the difference between football and cricket crowds. Why is it that spectators at a football match can occasionally get aggressive and abusive, but spectators at a cricket match tend to act more like naughty schoolboys: boisterous but essentially good-natured? It’s a [...]