A couple of weeks ago I gave a presentation at a Westminster Energy, Environment and Transport Forum event on ‘Engaging the public on climate change‘. It was intended as a starting point for discussion and, since some of the ideas in it helped spark a lively debate on the direction of public engagement (and because [...]
It was reported this week that Apple have refused to include their iPhones in the UK’s first green-ranking scheme for mobile phones, launched in a partnership between O2 and Forum for the Future. There have always been things that have irked about Apple products, of course, such as the non-replaceable batteries (I’m all for sleek [...]
Tis the season to be jolly, fa la la la laaa, la laaa la laaa! Unless you work in sustainability that is, in which case it tends to be the season to come over a bit scroogy, and mutter things about ‘useless tat for landfill’ under your breath. This year though, rather than muttering about the unsustainability [...]
You can get it if you really want
This was originally written by David Fell for Guardian Sustainable Business. You can view the original article (published on 7th March, 2013) here: http://www.guardian.co.uk/sustainable-business/selling-sustainability-consumer-battle ———— Advertisers have long since abandoned any effort to sell their wares on the basis of functional performance. Instead, they sell on the basis of dreams, of myths – speaking about our feelings rather than [...]