Tag Archives: selling sustainability

You can get it if you really want

This was originally written by David Fell for Guardian Sustainable Business. You can view the original article (published on 7th March, 2013) here: http://www.guardian.co.uk/sustainable-business/selling-sustainability-consumer-battle ———— Advertisers have long since abandoned any effort to sell their wares on the basis of functional performance. Instead, they sell on the basis of dreams, of myths – speaking about our feelings rather than [...]