Tag Archives: Scottish Government

A chicken or an egg? Behaviour change vs. a new Forth Bridge

Yesterday, during the Q&A following my presentation to the Scottish Government’s ‘What works in behaviour change’ conference, I flunked a question about the contentious plans for a new Forth road bridge (or the Forth Replacement Crossing as it is officially known). The question related to whether it is right for a government to exhort the public to [...]