Tag Archives: research

Just can’t get enough? (BEHAVE 2014 Blog Series, 4/4)

Ten years ago, Brook Lyndhurst commissioned MORI to survey a representative sample of 1,000 adults.  One of the things we asked back then was: “To what extent do you think it would fair or unfair for the government to charge a lower rate of VAT on energy efficient products and a higher rate of VAT [...]

Energy cultures: re-thinking how we evaluate behaviour change?

Drawing distinctions between ‘change in attitude’, ‘change in behaviour’ and ‘one-off material change’ may miss out important pieces of the overall picture. The Energy Cultures team at CSAFE, have developed an ‘Energy Cultures Framework’. This framework brings together Cognitive norms (including attitudes), Practices (behaviour) and Material Culture, and suggests that these elements can all be interlinked and reinforce one another…

Fish pot luck, and sustainable behaviours

On Saturday I was down in Brighton administering some questionnaires as part of Brook Lyndhurst’s research role with Catchbox. Catchbox is a cooperative which directly connects fish lovers with fishers who use responsible fishing methods – delivering members not only with a supply of fish, but an enhanced ‘fish experience’. We wanted to find out more [...]


‘Gamification’ research has done an excellent job of highlighting the potential to make surveys more appealing. Techniques identified can clearly be used to engage people in such a way that they answer more questions, spend more time considering answers, and give more information. It doesn’t feel, however, that all of the gamification techniques have yet been refined sufficiently to also result in the collection unbiased and actionable data.

Lies, damned lies and food behaviours

Ruth and David spoke last week at the SRA seminar “Lies, damned lies and food behaviours”. Chaired by Oxford academic Ceridwen Roberts, the event involved a presentation from Ruth and David (you can see the slides here) and a Q&A session with a small but perfectly formed audience. As frequently happens when presenting or discussing food [...]