‘Gamification’ research has done an excellent job of highlighting the potential to make surveys more appealing. Techniques identified can clearly be used to engage people in such a way that they answer more questions, spend more time considering answers, and give more information. It doesn’t feel, however, that all of the gamification techniques have yet been refined sufficiently to also result in the collection unbiased and actionable data.
Ruth and David spoke last week at the SRA seminar “Lies, damned lies and food behaviours”. Chaired by Oxford academic Ceridwen Roberts, the event involved a presentation from Ruth and David (you can see the slides here) and a Q&A session with a small but perfectly formed audience. As frequently happens when presenting or discussing food [...]
It is not often that we at Brook Lyndhurst leave our spreadsheets behind and dress up for an awards ceremony, but we were proud and honoured to be informed that our Household Waste Prevention – A Review Of Evidence paper was to be awarded the James Jackson medal at the CIWM Professional Awards 2011. The [...]
The week for which we have been waiting since early May has finally arrived: on Wednesday we discover which of the potential spending cuts become the actual kinetic ones. The commentariat has had its say; the media has spun itself dizzy; the Special Advisers and Trades Unions and think tanks and special interest groups have [...]
Our research for Defra on the prevalence and content of green claims was published recently. The study – along with our work on consumer understanding of green terms – is feeding into a revision of Defra’s green claims guidance for marketers, the consultation for which closed in June. While researching a possible follow up story, [...]