Tag Archives: recycling

Prevention at source

The week commencing November 19th is European Week for Waste Reduction (EWWR); perhaps not as appealing as London Fashion Week to the masses but worth a tout nonetheless. The aim of this pan-European initiative is “to raise awareness more specifically on the act of preventing the production of waste prior to waste collection.” Promoters claim [...]

Recycling: A duty, not a choice?

I experienced strangely conflicted responses this morning when I saw this Hammersmith & Fulham bin lorry outside our office. Conflicted because, on the one hand, I wholly agree with the message – recycling is a duty – a moral one if not necessarily a statutory one. But at the same time, the tone of the [...]

Yule (b)log

Tis the season to be jolly, fa la la la laaa, la laaa la laaa! Unless you work in sustainability that is, in which case it tends to be the season to come over a bit scroogy, and mutter things about ‘useless tat for landfill’ under your breath. This year though, rather than muttering about the unsustainability [...]

Mixed messages

You can’t help but wonder whether the makers of this supermarket own-brand cereal have quite reconciled their on-pack messaging…

Novelty values

In our never-ending search for innovative behaviour change ideas we recently stumbled on a little experiment on YouTube. A car manufacturer might be seen as an unlikely champion for the environment, but Volkswagen thinks they can challenge our perceptions of socially responsible behaviours simply by making them more fun. Their “Fun Theory” campaign shows videos [...]