Tag Archives: marketing

Marketing to the marketers will be key for green claims guidance

Our research for Defra on the prevalence and content of green claims was published recently. The study – along with our work on consumer understanding of green terms – is feeding into a revision of Defra’s green claims guidance for marketers, the consultation for which closed in June. While researching a possible follow up story, [...]

Less source material

I’ll admit I don’t spend a lot of time browsing bath and shower products, so it’s taken me a while to spot PZ Cusson’s Original Source ‘shower pouches’. These seem great on two counts: first and most obviously, as they loudly declare on the packs themselves, they use much less plastic than a conventional shower [...]