Tag Archives: marketing

Marketing to the marketers will be key for green claims guidance

July 22, 2010 – 3:12 pm

Our research for Defra on the prevalence and content of green claims was published recently. The study – along with our work on consumer understanding of green terms – is feeding into a revision of Defra’s green claims guidance for marketers, the consultation for which closed in June. While researching a possible follow up story, [...]

By Jon Fletcher | Posted in Uncategorized | Also tagged , , , , , | Comments (0)

Less source material

April 6, 2010 – 9:17 am

I’ll admit I don’t spend a lot of time browsing bath and shower products, so it’s taken me a while to spot PZ Cusson’s Original Source ‘shower pouches’. These seem great on two counts: first and most obviously, as they loudly declare on the packs themselves, they use much less plastic than a conventional shower [...]

By Jon Fletcher | Posted in Waste & recycling | Also tagged , , , , | Comments (1)