Tag Archives: green claims

Green claims are nothing to be scared of

A confession: I spent Christmas on a beach in Thailand, en route to a friend’s wedding in New Zealand. The trip – and the way I was able to justify it to myself – highlight the enormous barriers to tackling our flying behaviours. But one particular moment on the journey also brilliantly brought into focus [...]

Marketing to the marketers will be key for green claims guidance

Our research for Defra on the prevalence and content of green claims was published recently. The study – along with our work on consumer understanding of green terms – is feeding into a revision of Defra’s green claims guidance for marketers, the consultation for which closed in June. While researching a possible follow up story, [...]