Tag Archives: gamification

Energy efficiency: behaviour, rationality, economics and politics

I had the pleasure of joining some 300 researchers and academics from around the world a couple of weeks ago to discuss the latest thinking on persuading consumers to use less energy.  The BEHAVE2014 conference took place in Oxford at a time when it is increasingly appreciated, by businesses, governments and civic society, that any [...]


‘Gamification’ research has done an excellent job of highlighting the potential to make surveys more appealing. Techniques identified can clearly be used to engage people in such a way that they answer more questions, spend more time considering answers, and give more information. It doesn’t feel, however, that all of the gamification techniques have yet been refined sufficiently to also result in the collection unbiased and actionable data.