Our research for Defra on the prevalence and content of green claims was published recently. The study – along with our work on consumer understanding of green terms – is feeding into a revision of Defra’s green claims guidance for marketers, the consultation for which closed in June.
While researching a possible follow up story, one [...]
We’re carrying out a review of environmental survey questions at the moment as part of our work evaluating the Defra’s Greener Living Fund. A couple of examples of poor practice (or in modern schooling parlance, “less good” practice) have caught our eye. The origins of these, shall, of course, remain nameless (though we should point [...]
The current chaos in the markets puts environmental policy into sharp perspective. There is no doubt that Lord Stern’s assertion on Monday that the turmoil could help accelerate Britain’s shift to a low carbon economy may have some truth in it: put bluntly, poor people consume less. Of course, this wasn’t the point Stern was [...]