Tag Archives: consumer

iDisappointment

It was reported this week that Apple have refused to include their iPhones in the UK’s first green-ranking scheme for mobile phones, launched in a partnership between O2 and  Forum for the Future.  There have always been things that have irked about Apple products, of course, such as the non-replaceable batteries (I’m all for sleek [...]

Marketing to the marketers will be key for green claims guidance

Our research for Defra on the prevalence and content of green claims was published recently. The study – along with our work on consumer understanding of green terms – is feeding into a revision of Defra’s green claims guidance for marketers, the consultation for which closed in June. While researching a possible follow up story, [...]