Tag Archives: 10:10

With climate change, as elsewhere, brand consistency is key

The recent furore over the removal of the 10:10 campaign’s ‘no pressure’ video (if you’ve somehow missed the fuss, it features exploding school children) brought to mind another video faux pas that cropped up around this time last year. Plane Stupid’s gory film of polar bears falling out of the sky to their deaths might [...]

Have you seen the light? A bright, new campaign

Could Benjamin Franklin’s proverb: “Early to bed, and early to rise, makes a man healthy, wealthy and wise” hold true today?