This was originally written by David Fell for Guardian Sustainable Business. You can view the original article (published on 7th March, 2013) here: http://www.guardian.co.uk/sustainable-business/selling-sustainability-consumer-battle ———— Advertisers have long since abandoned any effort to sell their wares on the basis of functional performance. Instead, they sell on the basis of dreams, of myths – speaking about our feelings rather than [...]
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You need to dismantle in order to build the future economy…
What has 23 screws, 15 separate rubber parts, 13 wires, 4 plastic boards, 3 metal plates, 3 unidentifiable objects, 2 microphones and 1 circuit board? These are the ingredients of an old landline phone, obviously! In a Green Alliance conference last week, I took part in a tear down session run by the RSA as [...]