Crowdsourcing and crowdfunding are all the rage. The “wisdom of crowds”, it seems, is the way to navigate the fiendish complexity that seems to surround us. But what if the crowd is full of morons? Or vindictive xenophobes? Or plain ignoramuses? We have to be careful. The results may not be what they seem – [...]
My RE teacher long ago set us the challenge of re-translating from the original Greek the first sentence of the Book of John: “In the beginning was the word…” As all translators – and, indeed, users of English – know, some words have more than one meaning; and the multiple meanings of a word (particularly [...]
Ruth and David spoke last week at the SRA seminar “Lies, damned lies and food behaviours”. Chaired by Oxford academic Ceridwen Roberts, the event involved a presentation from Ruth and David (you can see the slides here) and a Q&A session with a small but perfectly formed audience. As frequently happens when presenting or discussing food [...]
You can get it if you really want
This was originally written by David Fell for Guardian Sustainable Business. You can view the original article (published on 7th March, 2013) here: http://www.guardian.co.uk/sustainable-business/selling-sustainability-consumer-battle ———— Advertisers have long since abandoned any effort to sell their wares on the basis of functional performance. Instead, they sell on the basis of dreams, of myths – speaking about our feelings rather than [...]