Author Archives: Jon Fletcher

Cycle to Work – a good nudge waiting to happen

I’ve spent the last couple of weeks trying to wrap my head around the Government’s Cycle to Work scheme. As someone who has been cycling to work for over ten years, you’d have thought I’d have done this earlier, but my previous attempts had all stalled early on in the face of mind boggling complexity. [...]

SDRN presentation: evaluating community funds

On 24 March, I spoke at an SDRN event on collaborative research. You can view the presentation I gave below. If you’re using a mobile phone and can’t see the video below, you can watch it using this link.

When do the ends justify the means?

Last week I blogged about the ironies of an airline boasting about carbon footprinting its in-flight meals without any reference to the carbon emissions associated with its flights. Yesterday, I came across another marketing oddity: A tie-up between British Airways and Comic Relief. Going under the brand name “Flying Start”, British Airways is helping Comic [...]

Green claims are nothing to be scared of

A confession: I spent Christmas on a beach in Thailand, en route to a friend’s wedding in New Zealand. The trip – and the way I was able to justify it to myself – highlight the enormous barriers to tackling our flying behaviours. But one particular moment on the journey also brilliantly brought into focus [...]

Interest in carbon: A century of decline?

Despite the pre-Christmas rush, I’ve been unable to resist playing around with Google’s newest toy, which goes by the not-at-all-catchy name of the ‘Books Ngram Viewer‘. Hiding behind the title, though, is something quite astounding. Google says, rather matter of factly, that “Google Books has scanned over 10% of all books ever published.” Just take [...]