Author Archives: Margot Tong

Volunteer Day 2012: a day of gardening at the Kew Bridge Steam Museum

On Friday, a team of Brook Lyndhurst staff headed down to Kew Bridge to help out in the gardens of London’s Kew Bridge Steam Museum. Our team laboured away under the supervision of the museum’s head gardener, Margaret, and the watchful eyes of Cathy and Liz from the Hammersmith Community Gardens Association, who organised the [...]

Markets in pro-environmental behaviour?

I recently came across a company called CityRyde. Based in Philadelphia, CityRyde was once a single bike-share scheme, but is now a leading consultant and software provider to the industry. Bike-sharing schemes have gained huge popularity on a global scale in recent years, including here in the UK with our famous Boris Bikes in London, [...]

The A-B-C of CBA

Cost-benefit analysis [CBA] techniques currently have a central place in policy evaluation in the UK. CBA assesses projects and policies by assigning monetary values to the costs and benefits expected from them. These values are then summed, allowing policy makers to make judgements about whether those initiatives with higher net benefits should be prioritised over those with [...]

I was definitely not playing on internet games at work…

One of the central issues in reducing our collective carbon footprint is whether, and how, we can achieve a shift away from fossil fuels to other, lower carbon alternatives. Yet the majority of us know very little about different energy generating technologies (renewable or not), their costs, generating potential, and their exact implications for carbon [...]

Novelty values

In our never-ending search for innovative behaviour change ideas we recently stumbled on a little experiment on YouTube. A car manufacturer might be seen as an unlikely champion for the environment, but Volkswagen thinks they can challenge our perceptions of socially responsible behaviours simply by making them more fun. Their “Fun Theory” campaign shows videos [...]