Projects | Behaviour change, lifestyles and wellbeing

Reward and Recognition Fund Evaluation

Evaluation of the Reward and Recognition Fund (RRF)

Started: October 2011 Due for completion: November 2015
Defra
Brook Lyndhurst are providing monitoring and evaluation support to 16 local authorities and community organisations funded through the Household Reward and Recognition Fund for Recycling and Reuse (RRF), and to carry out a programme-level evaluation. We are assisting the pilots in designing methods to gather robust quantitative and qualitative data to demonstrate their impacts, both in terms of waste behaviours changes and waste tonnage reductions....

ORGANISER - Behavioural insight for organisations

Started: September 2014 Ended: March 2016
A DECC-led study, involving DfT, Defra, PHE, FSA, HSE and others
An evidence-based policy-support tool presenting generalisable insights into organisational behaviour...

Efficient driving - rapid evidence assessment

Started: August 2015 Ended: February 2016
Department for Transport
A review of national and international evidence on driving techniques and practices that help to reduce fuel use and consequent harmful emissions...
Ultra Low Emission Vehicles

Uptake of Ultra Low Emission Vehicles in the UK

Started: March 2015 Ended: May 2015
Department for Transport
This project comprised a rapid evidence assessment to review recent research on the uptake of ultra low emission vehicles (ULEVs) in the UK....

Community Supported Fisheries (CSFs): diversifying fish consumption and decreasing discards by thinking inside the box

Started: January 2012 Ended: August 2013
Defra
Brook Lyndhurst has been contracted, alongside SeaWeb - an international NGO dedicated to communicating ocean sustainability issues - to undertake a piece of action-based research (ABR) on the issue of ‘under-utilised’ species. ...

Evaluation of the Inspiring Sustainable Living (ISL) Fund

Started: September 2011 Ended: August 2013
Defra
Four third sector-led initiatives received seed funding for projects to inspire sustainable lifestyles through the Olympic and Paralympic games. Brook Lyndhurst were appointed to conduct a programme level evaluation of the fund....
Social Marketing

Social marketing pilots in Wales to reduce domestic energy use

Started: January 2013 Ended: July 2013
Welsh Government
Brook Lyndhurst were commissioned by the Welsh Government to design social marketing behaviour change pilot projects aimed at reducing domestic carbon emissions....

Food RisC – Perceptions and communication of food risks and benefits across Europe

Started: July 2010 Ended: June 2013
European Commission
The European Commission has appointed Brook Lyndhurst, along with 13 other partner organisations from across Europe, to identify and characterise food risk and benefit issues and the consequent implications for risk communicators. ...

Facilitating the consumer decision-making process for re-use and repair

Started: January 2013 Ended: April 2013
WRAP
Brook Lyndhurst and Icaro Consulting were commissioned by WRAP to carry out a programme of research to inform the development of communications channels for re-use and repair. This work ensures communications channels are as effective as possible in encouraging consumers to re-use and repair household items in the future. ...
Domestic Energy Use

Domestic energy use study: to understand why comparable households use different amounts of energy

Started: February 2012 Ended: October 2012
DECC
Domestic gas consumption in the UK can vary dramatically between households. Brook Lyndhurst were commissioned by DECC to undertake qualitative research exploring the day-to-day lives of the people that live in those houses so as to build a rich, people-centred picture of how energy is actually consumed. The research reveals wide and in many cases intriguing variations in behaviours that have consequences for gas consumption....

Rapid evidence assessment of littering behaviour and anti-litter policies

Started: June 2012 Ended: September 2012
Zero Waste Scotland
ZWS commissioned Brook Lyndhurst to undertake a rapid evidence review on littering behaviours and existing anti-litter policies....
Food Transformation

Oxfam report: The Food Transformation

Started: April 2012 Ended: July 2012
Oxfam
Brook Lyndhurst were commissioned to write this report, which looks at the social and environmental injustices in the global food system, and at the potential of consumer action to help address these injustices. It focuses on the five principles which make up Oxfam’s GROW Method: wasting less food, supporting small-scale food producers in developing countries, eating seasonal food, smart cooking, and reducing meat and dairy consumption....

The animal welfare provenance of food - communicating and engaging with consumers

Started: November 2011 Ended: April 2012
Defra
A rapid review of the evidence on existing interventions to engage with consumers on the animal welfare provenance of food and other related issues....
Business case for sustainable diet

Understanding the retail business case for promoting sustainable diets

Started: September 2011 Ended: March 2012
World Wildlife Fund (WWF)
WWF’s One planet Food Programme aims to reduce the global environmental and social impacts of UK food production and consumption. Brook Lyndhurst were commissioned by WWF to undertake a programme of research to demonstrate the business case for retailers to promote sustainable diets....
Love Food Hate Waste Local Partnership Adviser cascade

Evaluating the impact of WRAP’s cascade training programme in England 2011/12

Started: September 2011 Ended: March 2012
WRAP
The LPA activities include LFHW cascade training and awareness-raising workshops, which aim to enable individuals to both reduce their own household food waste, and to cascade food waste prevention tips and advice to other members of the community/business. The evaluation aimed to establish the effectiveness of this approach in achieving behaviour change both directly and via the cascades....

Corporate sustainability support

Started: November 2010 Ended: December 2011
PwC UK
PwC’s vision to become the iconic professional services firm includes a significant focus on sustainability. To this end, Brook Lyndhurst was commissioned to provide support to PwC's environmental and social sustainability programme in the UK....

Soil testing and nutrient management evaluation

Started: September 2011 Ended: December 2011
Environment Agency
As part of its work to tackle diffuse water pollution from agriculture, the Environment Agency, in partnership with the UK Farming and Wildlife Advisory Group (FWAG) and EBLEX, ran a campaign offering free soil analysis to 4000 farmers. Brook Lyndhurst was commissioned by the Environment Agency to evaluate the effectiveness of the campaign as a means of affecting farmers’ nutrient management practices....
Fairtrade Foundation: Consumer insight

Fairtrade Foundation: Consumer insight

Started: June 2011 Ended: September 2011
Fairtrade Foundation
The Fairtrade Foundation has appointed Brook Lyndhurst to undertake a programme of consumer research, to build on their success by further enabling people to turn their ethical concerns into practical actions....

Review of the Scottish Climate Challenge Fund

Started: March 2010 Ended: June 2011
Scottish Government
Brook Lyndhurst carried out in-depth research with 20 projects funded by the Scottish Government's Climate Challenge Fund in order to better understand critical success factors in community-based climate change initiatives....

Evaluation of the Greener Living Fund

Started: February 2009 Ended: June 2011
Defra
Brook Lyndhurst was appointed to evaluate the performance of Defra’s Greener Living Fund (GLF). The fund, launched in November 2008, provided over £6 million in grants to eight delivery partners from the third sector....

Sustainable clothing procurement trial with the NHS

Started: March 2010 Ended: April 2011
Defra
Defra has commissioned ERM, Colour Connections and Brook Lyndhurst to investigate how staff uniforms can be procured in the public sector with a greater emphasis on sustainable development (SD)....

Consumer insight: date labels and storage guidance

Started: February 2010 Ended: January 2011
WRAP
A project for WRAP designed to enhance the evidence base around consumer understanding, interpretation and use of date labels and storage guidance. ...

How health empowerment can work for you

Started: February 2010 Ended: December 2010
London Sustainability Exchange (LSx)
A series of briefing notes from events targeted at Councillors on how to advocate health through community empowerment...

Evaluation of the Big Green Challenge Plus

Started: July 2009 Ended: December 2010
NESTA
Brook Lyndhurst reviewed the work of the projects supported by NESTA's Big Green Challenge Plus in order to draw out key lessons for policy and future funds of this kind....

Evaluation of the Big Green Challenge

Started: September 2007 Ended: December 2010
NESTA
A three-year project to conduct an ongoing and formative evaluation of NESTA’s ‘Big Green Challenge’ programme...

Testing innovative approaches for achieving pro-environmental behaviours - schools as networks

Started: April 2009 Ended: November 2010
Defra
This project aimed to test a variety of techniques for encouraging pro-environmental behaviour in schools...

Reducing emissions through behavioural change - Scoping pilot programmes in Wales

Started: May 2010 Ended: October 2010
Welsh Assembly Government
Brook Lyndhurst worked with the Energy Saving Trust to provide advice to the Welsh Assembly Government on developing pilot interventions aimed at changing behaviour to improve domestic energy efficiency and reduce carbon emissions...

Needs assessment of 15 London-based frontline health organisations

Started: February 2010 Ended: May 2010
London Sustainability Exchange (LSx)
Brook Lyndhurst was commissioned by London Sustainability Exchange (LSx) to conduct focus group research to assess the needs of health professionals delivering frontline health and mental health services to Londoners....

Are labels the answer? Barriers to buying higher animal welfare products

Started: January 2010 Ended: April 2010
Defra
An investigation into how best to overcome barriers to consumers purchasing higher welfare food products...

Consumer understanding of green terms

Started: October 2009 Ended: March 2010
Defra
An investigation into consumer responses to, and understanding of, the terms used to refer to 'green' issues, from recycling to air miles; and from carbon footprints to water neutrality. ...

Evaluation of WRAP's Waste Reduction Advisors programme

Started: June 2009 Ended: December 2009
WRAP
Brook Lyndhurst carried out an evaluation of WRAP's Waste Reduction Advisor programme, which supports local authorities and other stakeholders to engage the public in waste prevention behaviours...

Exploring catalyst behaviours

Started: November 2008 Ended: November 2009
Defra
An exploration of the knock-on effects of participation in pro-environmental behaviours, comprising an extensive literature review and original primary research....

Social capital: A rural perspective

Started: January 2009 Ended: November 2009
Defra
The research was designed to go beyond headline statistics relating to social capital and quality of life in rural areas and look in more depth at differing experiences in different rural locations. In particular it sought to investigate how social capital is experienced in rural England; what, if anything, distinguishes rural social capital from urban social capital; and if experiences of social capital are found to differ by person and place, what might help explain this difference. This project continued Defra’s programme of research designed to deepen understanding of rural life in England and the experiences and needs of rural residents. It fed into Defra’s departmental strategic objective (DSO) for strong rural communities by contributing to the body of evidence relating to how these needs may be addressed through public policy and service delivery....

Assessment of green claims in marketing

Started: March 2009 Ended: October 2009
Defra
A review of 'green' claims in marketing from 2006 to 2009, taking in both statistical data and the perspective of the advertising and marketing community.......

Climate change and local policy: South London Partnership

Started: September 2008 Ended: February 2009
South London Partnership
Investigation into the kind of climate change projects and programmes that were operating in South London and consideration of how climate change issues might best be integrated into the sub-region’s policy priorities...

A review of the Environmental Action Fund (EAF)

Started: January 2005 Ended: February 2009
Defra
A review of the Environmental Action Fund, a three year initiative supporting voluntary and community sector groups to further the government's sustainable development objectives...

Per capita carbon footprints

Started: January 2008 Ended: December 2008
Defra
An investigation into public responses to the provision of personal carbon information through carbon calculators and, in particular, Defra’s “Act On CO2” calculator....

The diffusion of environmental behaviours: The role of influential individuals in social networks

Started: January 2008 Ended: November 2008
Defra
An investigation into the notion of 'green' mavens, with a view to identifying specific opportunities for communications and policy...

Evaluation of the Climate Challenge Fund

Started: January 2008 Ended: October 2008
Defra / Decc
An evaluation of DECC's Climate Challenge Fund, which supported 83 climate change projects from across England with funds totalling £8.5 million between 2006 and 2008...

Online deliberative engagement: a pilot study

Started: November 2007 Ended: August 2008
Wellcome Trust
This study for the Wellcome Trust tested an innovative online tool for engaging the public with a view to extending its use to projects dealing with complex biomedical science issues...
Food caddy

Enhancing participation in kitchen waste collections

Started: October 2006 Ended: March 2008
Defra
An investigation into the ways in which individual and household attitudes and behaviours – together with service design – deter or encourage participation in food waste collections...

Climate Challenge: What must cities look like to meet the challenge of climate change?

Started: June 2006 Ended: March 2008
Royal Institute of Chartered Surveyors (RICS)
An exploration of some of the ways in which urban areas in the UK might adapt in order to meet carbon emissions reduction targets...

Public understanding of sustainable energy consumption in the home

Started: February 2007 Ended: September 2007
Defra
A qualitative research project into public attitudes to domestic energy consumption, involving focus groups, in-home energy audits and follow-up, in-depth interviews. Analysis of attitudes across different segments of the population enabled us to make policy recommendations to Defra across five key behaviour goals (better energy management in the home, installing domestic micro-generation, insulation products & energy efficient appliances and switching to a green energy tariff). ...

Lifestyle scenarios: the future of waste composition

Started: October 2005 Ended: May 2007
Defra
In this major scenario-planning exercise for Defra’s Waste R&D team, Brook Lyndhurst developed a set of three scenarios to 2020 in order to better understand future waste arisings and composition....

Household food waste: attitudes and behaviours

Started: November 2006 Ended: April 2007
WRAP
This project was designed to gain a better understanding of public attitudes to food waste and the values that underpin them. The findings from the research, taken in conjunction with a number of parallel projects, fed into the development of WRAP's Love Food, Hate Waste campaign....

Embedding sustainable development in Government Office for London

Started: January 2007 Ended: March 2007
Government Office for London (GOL)
a consultancy exercise to explore the extent to which sustainable development is embedded into the operations of GOL...

Delivering regeneration through environmental improvements

Started: August 2006 Ended: January 2007
Environment Agency
Brook Lyndhurst was commissioned by the Environment Agency to show, through four case studies, how it contributes to regeneration through its environmental improvement, green space and community partnership projects. ...

London Food Strategy

Started: October 2004 Ended: May 2006
London Development Agency, London Food, Mayor of London and others
Brook Lyndhurst was responsible for researching and drafting the London Mayor's food strategy and for introducing amendments resulting from the public consultation on the document...

Household waste behaviours in London update

Started: November 2005 Ended: March 2006
Greater London Authority (GLA), London Waste Action and Government Office for London
The purpose of the survey was to measure how much has changed since 2001, against a background in which more than £100 million has been invested in infrastructure and services: by Government (DEFRA and WRAP) via the London Recycling Fund; by boroughs and other London waste authorities, on their own part; and by the first two years of the Recycle for London communications campaign....

Innovative methods for influencing behaviours & assessing success: 'Nudging the S-curve'

Started: September 2005 Ended: January 2006
Defra
This project explored possible models for explaining how and why sustainable behaviours may, or may not, percolate through the population. ...

Sustainable local economies for health project (SLEHP)

Started: September 2004 Ended: April 2005
London Health Commission
As part of the "London Works for Better Health" project in collaboration with the London Health Commission, this project developed a framework for appraising what makes a local economy both sustainable and health-promoting. The research involved an in-depth literature review drawing on the evidence base in areas of diversity and recruitment, affordable housing, childcare provision, transport and skills. It also drew on the distinctive characteristics of London – as an economy and a place to live and work. The resultant framework is intended to enable employers to make informed decisions regarding health and sustainability....

Reward cards & healthy choices: A London scoping study

Started: October 2004 Ended: March 2005
London Region Public Health Group
This scoping study, for the NHS London Region, examined the potential for introducing reward card schemes to encourage healthy behaviours. ...

Household waste behaviours in London – phase II

Started: October 2002 Ended: May 2003
Resource Recovery Forum (RRF)
Following the success of the phase I project Brook Lyndhurst was again commissioned by RRF to further investigate attitudes and behaviours to waste management as seen through the eyes of London household customers, rather than necessarily what may be desirable or practicable for service providers. ...

Household waste behaviours in London - Phase I

Started: May 2001 Ended: December 2001
Resource Recovery Forum (RRF)
An investigation into householders’ attitudes and behaviours in relation to waste and recycling...

Brook Lyndhurst Blog

  • Energy efficiency: behaviour, rationality, economics and politics

    I had the pleasure of joining some 300 researchers and academics from around the world a couple of weeks ago to discuss the latest thinking on persuading consumers to use less energy.  The BEHAVE2014 conference took place in Oxford at a time when it is increasingly appreciated, by businesses, governments and civic society, that any [...] 

  • Herd behaviour amongst sports fans

    We had a conversation in the office the other day about herd behaviour and the difference between football and cricket crowds. Why is it that spectators at a football match can occasionally get aggressive and abusive, but spectators at a cricket match tend to act more like naughty schoolboys: boisterous but essentially good-natured? It’s a [...]