Published: Green claims in marketing; a report for Defra
Our recent research on the prevalence and content of green claims in marketing has been published by Defra. The study, which involved the analysis of hundreds of adverts containing environmental claims, reports on recent trends in green marketing and explores the implications for Defra's guidance to industry. For more details on this, and our investigation into consumer understanding of the terminology used in green claims, see the links below.
Another welcome...
Our team has expanded again - this time with the addition of Anthea Hawke, who joins us from the Environment Agency.
RECENT PROJECTS
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Pilot study: How to procure sustainable clothing in the NHS
Defra has commissioned ERM, Colour Connections and Brook Lyndhurst to investigate how staff uniforms can be procured in the public sector with a greater emphasis on sustainable development (SD).
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How health empowerment can work for you
A series of briefing notes from events targeted at Councillors on how to advocate health through community empowerment
Brook Lyndhurst Blog
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Dear Sir/Madam
I reacted badly this week when, in response to a tender document I’d prepared, I received an email saying “Thank you for your submission, but I regret to inform you that you have been unsuccessful in your application…” It wasn’t the No that upset me - it’s an occupational hazard of competitive tendering, after all, and [...]
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Time to buy the Sustainable Development Commission?
News that the government has decided to withdraw its funding for the Sustainable Development Commission is prompting comment in a number of locations. I particularly enjoyed George Monbiot’s observation that the £1.9mn being saved is no more than ‘a rounding error’ on the Trident missile invoice. Having once been a Commissioner on the London Sustainable Development [...]
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Marketing to the marketers will be key for green claims guidance
Our research for Defra on the prevalence and content of green claims was published recently. The study – along with our work on consumer understanding of green terms – is feeding into a revision of Defra’s green claims guidance for marketers, the consultation for which closed in June. While researching a possible follow up story, one [...]